Colorado Springs, Colorado 2021-12-06 22:11:26 –
Colorado Springs — A pop-up shop in downtown Colorado Springs has become a holiday marketing tool in recent years. It fills empty storefronts during the important shopping season and brings fresh options to shoppers. There is another important but less-watched factor that creates economic opportunities.
Pop-ups are also a way to try out business ideas.
“If three months don’t work, go away and say a great experience or say this is an adventure in my life and dive in,” said Jennifer Ross owner Rocky Mountain Soap Market. I am. She started her business as a pop-up a few years ago and decided to continue her business beyond one holiday.
Eclectic Co. Owner Peri Bolts also got off to a start with a holiday pop-up. She says the program through the Colorado Springs Downtown Partnership helped reduce the risk of trying out her business plans. “The landlord wants a three-year or five-year debt, but if he hasn’t tested the area, he can’t do it if he hasn’t tested the concept before.” Yes, but in a period of 3-4 months, losses are minimized if there is no success.
Not only are both business owners still doing business, but the beginning of their humble pop-up has grown into a successful expansion business.
Eclectic Co is a business based on interaction between local craftsmen and customers. “Smell, taste, feel,” Bolt said. Within one business are dozens of micro enterprises where local manufacturers produce their own products and offer them at EclecticCo.
When Eclectic Co. started, there were 20 craftsmen. The waiting list quickly increased. “I’ve come to the point where I know there are about 80 artists on the waiting list, and I think I can handle another store in this community.” The second store in Old Colorado City It opened. Just a few months ago, another store opened in Littleton, Colorado. Between the three stores, nearly 160 artisans are currently selling through Eclectic Co.
“The first year was mostly me and my daughter, and that was it,” Ross said. Since its inception, Rocky Mountain Soap Market has moved down several doors to double its floor space and now employs nearly 25 people. Soap and bath products created by Ross are also purchased in several luxury hotel boutiques in Colorado and can be found in several grocery stores.
Holiday Pop-up Shop successes in Colorado Springs Source link Holiday Pop-up Shop successes in Colorado Springs