New Orleans, Louisiana 2020-11-22 01:15:00 –
Due to the coronavirus pandemic, the 2020 holiday shopping season will look quite different from the previous year.
The blockbuster products that caused shoppers to line up to take advantage of significant discounts before the dawn of Black Friday are not on sale. This year, retailers are offering sales that last for weeks instead of hours, so customers can avoid large numbers of people.
Online shopping is expected to become more popular than ever as it completely avoids crowded stores and receives gifts at home. For those who order online but still want to go to a local shopping center, retailers are expanding their contactless curbside pickup service.
And while he is visiting the mall, Santa Claus wears a mask and limits contact between boys and girls to prevent the spread of the virus.
“This year will be different here,” said Jean Saturn, senior general manager of the Mall of Louisiana in Baton Rouge. “There is still a pandemic there, and people are still hesitant to go elsewhere.”
Satern didn’t predict how holiday sales would compare to 2019 numbers. Shopping centers continue to operate under the limit of reducing capacity to 75% of what is normally allowed. Due to all the sterilization and cleaning done daily, the Mall of Louisiana will have shorter business hours this year than ever before. In 2019, the mall was open from 6am to 10pm on Black Friday. This year’s business hours are from 7am to 9pm. Like many retailers, shopping centers are closed for this year’s Thanksgiving.
“We can’t be as aggressive as we’ve been in the past,” he said. “Everyone sees their business model differently.”
Frank Quinn, general manager of the outlet collection on the Riverwalk in New Orleans, said the shopping center has been growing every holiday season since it reopened in 2014, but expects it to exceed 2019. He said he didn’t. Tourists, especially those representing the convention and cruise markets, make up about half of the shoppers at outlet malls.
“From a regional perspective, customer traffic and sales are increasing. We are excited to see it,” Quinn said. “I think I’m doing my best in the current situation. Fortunately, I’ve been able to maintain the same level of sales as before.”
Ebony Robert, who owns Ebony Beauty Hair and Skin Care, said he didn’t know what the holiday season would bring to her Lafayette business.
“It’s really unknown right now and everything is in progress,” said Robert, who has been running the store at Northgate Mall for two years. “Another shutdown can occur. Just crossing your fingers is a lot of prayer.”
Robert said that about 85% of her handmade skin and hair care product sales come online from Amazon and Wal-Mart. She hopes the numbers will be even better this holiday season, as some people don’t want to go to the store right now.
To boost sales at Black Friday retail stores, Robert will hold a vendor event with other small businesses that day and set up a booth inside the store.
“We want a good holiday season. This year was a tough year,” she said.
Riverwalk offers free and effective parking to keep visitors coming to the outlet mall this holiday season. This offsets the fact that the center does not offer typical seasonal promotions, such as the free “Mississippi River Movie” at the Spanish Plaza.
Quinn also wants shoppers to come out for the big discounts retailers are trying to offer as a way to get rid of inventory and save a disappointed year.
“The discount will be even deeper,” he said. “This is the last chance to reduce the shortage of stores this year.”
According to a study released earlier this month by accounting and consulting firm Deloitte, vacation spending is expected to decline this year amid limited travel and income during a coronavirus pandemic.
The average household spending is projected to be $ 1,387, down 7% year-on-year, according to a survey of more than 4,000 responses in the United States.
Retail experts say they expect travel to drop significantly this holiday season as millions of people are worried about getting infected with or getting infected with the coronavirus. It was.
On average, households could spend $ 260 on travel, down 34% year-on-year, according to the survey.
As a result, according to a podcast released by Deloitte earlier this month, gift spending could increase to make up for the inability to meet friends and relatives. According to an online survey of 927 Louisiana residents conducted by What If Media Group in late October, 29.6% of respondents plan to spend more money during the holiday season than in 2019. I’m answering. This is behind Alaska, which entered the national survey at 32.5%.
The US online holiday sale is expected to break past records. Adobe Analytics, which measures sales of 80 of the top 100 online retailers in the United States, predicts that online holiday sales will increase 33% year-on-year to a total of $ 189 billion. This is equivalent to two years of holiday e-commerce sales growth pushed into one season.
According to analysts, the practice of buying online and receiving directly continues to be as popular as contactless payments. Skilled retailers also offer contactless returns.
Hillary Wetmore, regional marketing manager for Kendra Scott, with stores in Baton Rouge, New Orleans and Metallie, said the jewelery chain has shifted its focus to more online events during the pandemic. Some stores make one-on-one FaceTime and Zoom reservations with customers who want to know what necklaces and earrings look like on live models.
“We are trying to close the gap and maintain human connections,” she said.
To help shoppers who may be waiting in socially distant lines outside Kendra Scott on Black Friday, the chain is probably planning to host live entertainment in several places in the form of DJs. I will. “We expect a long and stable traffic flow, not just one big sale weekend,” Wetmore said. “We’re expanding the sales window so people don’t get stuck in the store all at once.”
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