New product line + USP: The new sub-brand, sold online primarily through the internet, websites, social media channels, or key opinion leaders (KOLs), is aimed at younger customers who want more personality, style, and quality away from fast fashion. Curated. Daily wardrobe.
Price point: Medium to high price range.
Existing product portfolio: This brand covers a wide range of products including shirts, pants and shorts, suits and blazers, outerwear, sweaters, vests, pajamas, men’s vintage Cologne collections, hats, footwear, luggage and bags.
Existence of retail stores: The brand was first launched and nurtured in Hong Kong, followed by expansion into mainland China and other Asian markets.
About the company: Sterling Group Holdings Limited is a Hong Kong-based apparel manufacturer offering luxury international apparel brands. Founded in 1988, J Peterman is an American-based brand with a history of more than 30 years.
Fiber2Fashion News Desk (KD)
Hong Kong-based international apparel brand apparel maker Sterling Group Holdings Limited has announced that it has officially launched the American premium lifestyle apparel brand JP by J Peterman as an extension of the J Peterman brand. .. New sub-brands, primarily sold online, are curated for a young customer base.
Hong Kong Sterling Group Launches Apparel Brand JP by J Peterman
Source link Hong Kong Sterling Group Launches Apparel Brand JP by J Peterman