How algorithms lead to targeted ads – Omaha, Nebraska

Omaha, Nebraska 2021-01-25 17:02:09 –

Omaha, Nebraska (KMTV) — Have seen ads on the internet that seem too specific and wonder if there is a mysterious entity that many are listening to in our private conversations. I am.

Don’t worry-no one is listening-but in every dialogue we create an online world that fits us perfectly. Some consider this to be invasive, while others believe it will improve the online experience.

“Algorithms are heavily used in digital media and marketing, which helps us focus on our audience and target to reach specific results,” said Rod Coleman, head of paid media at Bozell. Stated.

Coleman adds that at a basic level, you can think of an algorithm as a recipe. That is, it uses a dataset, such as a material, to get the results specified by the user.

The dataset processed by the algorithm examines past actions taken by the consumer.

“It doesn’t mean you can read your mind … but knowing that you might have liked images etc, so use the probability that this product is of interest to you “I am,” Coleman said.

Marketers use parameters to figure out who the ads they are targeting for the campaign are directed to.

Because the parameters work to classify consumers, the algorithm processes large amounts of data to find the users who are most likely to use the product or service.

“Some people don’t understand that every like, every share, every comment, whether it’s an ad or an article, is used to search for related content or deliver related content. There are people, “says Coleman.

Google users who choose to turn on ad personalization can actually see how search engines classify you and estimate your interests.

“We all use algorithms … we don’t even think about them,” said Professor Brian Kokensparger of Creighton University.

Algorithms help users save time by providing such specific information, but Kokensparger said that most people do not know how much data is being collected and used.

“As you know, you might say,’What’s the harm?’. It doesn’t hurt some people. As you know, some people don’t click through,” Kokensparger said. Stated.

Kokensparger adds that more awareness is needed to ensure that people of all ages use the Internet wisely.

“I think there is a generational gap between people who basically trust that websites, especially social media sites, are working for the best interests … and that trust is right. It may or may not be deployed, “says Kokensparger.

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