In less than two years, Brookmonk has attracted more than 16 million followers to social media platform TikTok. But talking to CNBC, she said it was never her intention to reach influencer status.
Monk posted his first TikTok post in September 2019 and has since received 16.1 million followers and 1.2 billion likes on her videos.
An 18-year-old US influencer told CNBCMarketing media money“It wasn’t her purpose to attract and become famous for many followers, but about the fact that she really enjoyed creating content for social media.
“I love having an audience, I love reading people’s comments, I love interacting with people,” Monk said, and he loved seeing feedback, so he knew everyone online. He explained that the lack aspect motivated her to post more.
The monk believed that the secret to creating popular content on platforms like TikTok was to post about what people could relate to “like the little mundane things everyone experienced in life.”
She also said it’s important for influencers not only to listen to feedback from their audience, but also to be positive and uplifting on social media.
“The majority of the audience starts to feel separated from influencers when they grow too big, and then they don’t feel like they care about the audience anymore,” Monk said.
Monk believed that it was important that the brand did not change the style of influencers. Otherwise, she said the content could appear to be sponsored, like a “face holding a product” where influencers can be seen starting to lose popularity.
She believed that the brand would work more with influencers in the future. “Audiences can connect with influencers simply by looking at the content in their daily lives, not by celebrities, commercials or infomercials.”
TikTok’s popularity is exploding in the pandemic. As of June 2020 The total number of active users of TikTok in the US month exceeded 91 million, Increased from 27 million in 2019.
Monk said she realized she had become an influencer when people started asking her about the hair and makeup products she used.
The monk has not disclosed her income.by Recent data from music licensing platform Lickd.coTo earn $ 100,000 a year on TikTok, users must have at least 10,000 subscribers or followers and get at least 270 million clip views per year.
Regarding how Monk finds a brand to appear on TikToks, she said the company is actually in contact with her most of the time.
Regarding how to promote a product in a post, Monk said that if he had the creative freedom, he would try to incorporate it into the general content he was already producing. But if not, she follows “the brand is comfortable”. However, Monk emphasized that if you don’t like the product, you can’t sponsor it.
How TikTok star Brooke Monk gained 16 million followers in two years
Source link How TikTok star Brooke Monk gained 16 million followers in two years