In a statement, Kanwar said an e-commerce platform would allow small craftsmen living in remote hills and snow-covered areas to showcase organic, natural and handmade products and connect with buyers across the country. Said that it would be.
Uploading SHG products to the e-commerce platform is underway and will be available under the “HimIra” brand.
Himachal Pradesh’s handmade shawls, sweaters and carpets will soon be available on e-commerce platforms such as Amazon, Flipkart and the Government e-Marketplace (GeM). Rural Development Minister Virender Kanwar said the state government plans to help women in 27,000 self-help groups (SHGs) with Rs 28,000 access to e-commerce platforms.
He said this is a big step towards empowering women and will give a big boost to women entrepreneurs.
The necessary standardization procedures, quality tests, and documentation are completed quickly to provide SHG women with sustainable livelihood opportunities.
The minister said the SHG would also be integrated with the government’s financial management system and would be able to receive payments without problems.
The state government will help SHG brand, package, and price its products to make it more competitive in the market.
This will open the door to growth and ensure that rural women get the most benefit, Kanwa said.
Currently, products manufactured by women’s SHG are only available in the government and several other retailers.
Following Kanwar’s initiative, the State Tourism Board has agreed to display these products at all tourist hotels in Himachal Pradesh to make SHG products readily available to tourists.
Fiber2Fashion News Desk (DS)
HP, India, to make handroom items available on the e-com platform
Source link HP, India, to make handroom items available on the e-com platform