The Heritage brand hunters have launched the AW21 campaign, and the weather in the UK seems to have shifted to fit the product at the right time. Wellington boot specialists have released new video images as the recent heat wave broke and turned into rain. Perhaps consumers are more likely to think about boots.
This campaign, called For The World Outside, is part of a common brand refresh that is relocating hunters as a major outdoor label with a focus on sustainability. The new profile is part of the changes driven by Paolo Porta, who joined as CEO last June.
Regarding the new campaign, Porta “announces the first phase of brand evolution, establishes a new brand vision and shares the hunter’s pillars of nature, joy, creativity, heritage and protection with existing and new customers. I am very pleased with that. “
He also introduced the Lara Mayland Show (formerly working in Louis). Louis vuitton, Saxophone, And Amazon) as Executive VP of the Americas responsible for building strong wholesale partnerships. In addition, he announced Dave Powell as Chief Executive Officer of the supply chain. This plays an even more important role in the post-Brexit and post-pandemic supply chain disruption world.
These appointments will take place after Claudia Plant joins as Marketing Chief and Sandra Romboli joins as Design Director.
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Hunter launches new campaign to add Americas and supply chain executives
Source link Hunter launches new campaign to add Americas and supply chain executives