Impossible Foods’ latest meatless products will be available at the table starting Thursday. A plant-based pork that claims to be tastier and healthier than the real thing.
Minced meat products will first be available in restaurants in the United States, Hong Kong and Singapore, with further retail expansion planned in these markets within the next few months. This marks the third commercial launch of a California-based company following ground beef and chicken nuggets, with the aim of consolidating its position in the growing plant-based protein sector.
Impossible Foods President Dennis Woodside told CNBC in his first pre-launch interview. “Scooke Box Asia” Pork alternatives can beat the real thing in both taste and nutritional value.
“Pigs aren’t usually considered a healthy product, but here they taste the same, but in fact there are better alternatives for you,” he said.
According to the company, this product, made primarily from soybeans, provides the same amount of protein as traditional meat, but is cholesterol-free, one-third less saturated fat, and much less calories. ..
Meanwhile, a recent blind taste test conducted by Impossible Foods found that the majority of Hong Kong consumers (54%) said they prefer meatless pork products.
“We’re not going to launch the product unless it’s actually better than the animal analogues, both in terms of taste and nutritional value, as evidenced by the data,” Woodside said.
Impossible Pork Char Siu Buns was sampled during the Impossible Foods press event at CES 2020 at the Mandalay Bay Convention Center on January 6, 2020 in Las Vegas, Nevada.
David Becker | Getty Images News
Impossible Meat Trespoke will debut on Thursday, September 23rd at Momofuku Sambar in New York. It will then be available in Hong Kong from October 4th and in Singapore later this year. Participating restaurants include US chains Ruby Tuesday, Tim Ho Wan, and Hong Kong Beef & Liberty.
Woodside said it was up to individual restaurants to decide on prices, adding that impossible products are usually “at about the same price as animal meat in restaurants, and sometimes a little more expensive.”
Launches take place in a growing desire for alternative proteins as consumers and businesses become more aware of the environmental impacts of traditional animal farming as well.The industry Responsible for 14.5% Of the world’s greenhouse gas emissions
As part of Impossible Foods, its pork products use 81% -85% less water, 66% -82% less land and 73% -77% less greenhouse gas emissions than normal pork production. Claims to produce.
Impossible Foods launches meatless pork in the US, Hong Kong and Singapore
Source link Impossible Foods launches meatless pork in the US, Hong Kong and Singapore