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Indian Flipkart launches D2C brand integration program

Flipkart, India’s leading e-commerce company, has launched Flipkart Boost, an integrated program to move the digital first consumer (D2C) brand to the next stage of growth. Flipkart Boost provides end-to-end support for the new Made in India brand, covering planning, advertising, logistics, quality control and mentoring through a service pricing model.

The Flipkart Boost program has pre-determined objective criteria such as growth potential, sustainable revenue execution rate, quality focus, long-term brand building efforts, strong product mix and customer orientation. Put your brand in the candidate list based on a clear set. Through “Pitch Day” promoted by Flipkart, selected brands will be potentially funded by D2C Space’s leading venture capital funds and a network of active investors, including A91 Partners, DSG Consumer Partners, Fireside Ventures and The Matrix. There is also an opportunity to secure. Partners India, Sequoia Capital India and Stellaris Venture Partners said in a press release.

The program was successfully piloted by several brands earlier this year and has seen significant quarterly revenue growth since it was included in the program. These brands cover different segments such as F & B, baby care, lifestyle, beauty and renovation. Selected brands use value-driven business insights to leverage flipkart expertise across features to increase digital visibility and instill ideal solutions across different regions for presence. Can enhance and have a measurable impact on your customers. The Flipkart Boost program enables growth opportunities for these brands through insights into performance and customer traction.

Flipkart, India’s leading e-commerce company, has launched Flipkart Boost, an integrated program to move the digital first consumer (D2C) brand to the next stage of growth. Flipkart Boost provides end-to-end support for the new Made in India brand, covering planning, advertising, logistics, quality control and mentoring through a service pricing model.

The Flipkart Boost Program reinforces Flipkart’s mission to provide growth opportunities for emerging D2C brands and provides a platform to enhance the next stage of business growth through meaningful and insightful partnerships. Based on certain criteria, brands can apply directly to the Flipkart seller platform. This year, 100 of them will be selected for the program. Over the past 18 months, over 800 D2C brands have leveraged the power of digital to build their presence and meet evolving customer preferences. Pandemics accelerated the spread of the D2C brand, with demand increasing by almost 88% in 2019. India’s D2C sector is currently worth $ 44.6 billion (as of the end of 2021) and is expected to be worth $ 100 billion by 2025. According to a report by Avendus Capital in October 2020.

“Our main goal as India’s domestic e-commerce market is to expand our services to meet evolving customer preferences. We will secure the empowerment of MSME in India and partner on the“ Make in India ”mission. The beginning of the pandemic and the resulting rise of consumer brands has boosted India’s MSME sector. The growing popularity of digital first brands, driven by focusing on the needs of specific customers, represents huge market potential. Build and nurture these growing customer-centric businesses by using the Flipkart Boost Program to provide relevant mentoring that covers investor network access, market intelligence, scalability programs, and marketing engagement. I am aiming for that. ” Ravi Iyer, Senior Vice President and Head of Corporate Development, Flipkart Said.

Fiber2Fashion News Desk (GK)



Indian Flipkart launches D2C brand integration program

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