The department store planned by Amazon.com Inc. aims to increase apparel sales by giving shoppers the opportunity to try on their own branded clothing in technology-driven changing rooms.
The department stores that online shopping companies may open next year primarily serve as a place for Amazon to sell their own branded T-shirts, jeans and other items. Website, people said. Amazon wants to see if potential department stores can improve apparel brand awareness while dealing with some of the stimuli of both online and physical clothing shopping, they say. rice field.
Inside Amazon’s Department Store Plan: High-Tech Changing Room, Own Apparel Brand
Source link Inside Amazon’s Department Store Plan: High-Tech Changing Room, Own Apparel Brand