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Iris Apfel celebrates 100 years with its first collaboration with H & M

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AFP-Relax news

Published



September 10, 2021

Businessman and interior designer Iris ApfelAlso a leisure fashion icon, celebrated her 100th birthday on August 29th. On this occasion, the Swedish giant H & M wanted to pay tribute to her unique and distinctive style of designing a collection of ready-to-wear and accessories. Collaboration with women themselves. The work will be available in early 2022.

Colors, patterns, frills, and above all, an unrivaled taste for layering with clothing and accessories. This is probably the best character of Iris Apfel’s style. At just 100 years old, Iris Apfel did not stop embodying some sort of independence and self-assertion, an approach to an eclectic and avant-garde style.In the middle of New York Fashion WeekIn honor of this shy style, H & M announced that it has collaborated with an American entrepreneur on a collection of clothing and accessories.

“Iris symbolizes a personal style that is beautiful, glamorous, eclectic, yet completely timeless. She shows what fashion is. At the same time-true inspiration. Ration! ” Ann-Sofie Jo Hanson, H & M Creative Advisor, Press Release.

Not surprisingly, the Iris Apfel x H & M collection not only focuses on color with a very bright palette, but also allows anyone to design their own style with a combination of floral patterns, frills, materials, patterns and cuts. increase. Keypieces include a selection of frilled dresses, suits, coordinated ensembles and jewelry inspired by plants and animals.

Please note that all materials used in the design of the collection are either recycled or come from sustainable sources. You’ll have to wait a few months before you discover the fruits of this collaboration. The results of this collaboration will be available in parts of the H & M store and online at Hm.com in early 2022.

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Iris Apfel celebrates 100 years with its first collaboration with H & M

Source link Iris Apfel celebrates 100 years with its first collaboration with H & M

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