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Israeli apparel maker Delta Galil merges Bare Necessities and Brayola

Israel-based apparel maker and marketer Delta Galil has announced that it will strategically integrate Bare Necessities and Brayola’s women’s underwear business unit to strengthen its position in the underwear market segment.

The company combines Brayola’s digital technology and social commerce expertise with Bare Necessities’ strong product offerings and global brand awareness to deliver the best in social shopping, product diversity and quality, and fit technology. Creating an intimate market to do.

“Delta Galil is committed to investing in digital innovation to improve the online shopping experience, and this strategic move is the next step in our journey. With this merger, BareNecessities.com You can combine Bare Necessities’ merchandising strengths with Brayola’s digital technology and fitting expertise to establish BareNecessities.com as a major destination for women to buy underwear online. “

“We are excited to combine the strengths of our innovative digital tools and fitting technology with Bare Necessities’ extensive online services to provide more women with the opportunity to find the best fit and most comfortable bras and underwear. “Technology has been at the heart of Brayola’s DNA since its inception, and this merger will allow us to take full advantage of our tools and expertise to create a better e-commerce shopping experience.

Over the last few years, Delta Galil has strategically built its e-commerce presence and invested in its own branded digital products and strategic M & A deals.

In 2020, the company will be one of the most well-known underwear e-commerce markets with more than 160 brands and more than 6,400 styles, and will specialize in Bare Necessities, the largest underwear platform in the United States, and online bra fitting. Acquired both home, Brayola. A unique algorithm uses cloud-sourced fit data to improve and personalize the customer experience.

The merger of the two brands will allow Delta Galil to continue to drive growth in the digital arena, the statement said.

Fiber2Fashion News Desk (KD)

Israeli apparel maker Delta Galil has announced that it will strategically integrate Bare Necessities and Brayola’s women’s underwear business unit to strengthen its position in the underwear market segment. It combines Brayola’s digital technology and social commerce expertise with Bare Necessities’ strong product offering to create a market.



Israeli apparel maker Delta Galil merges Bare Necessities and Brayola

Source link Israeli apparel maker Delta Galil merges Bare Necessities and Brayola

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