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Jeep Grand Cherokee L arrives in showroom and expands brand reach

The 2021 Jeep Grand Cherokee L scales a rocky hill at the Chelsea Proving Ground in Stellantis, Michigan.

Michael Wayland / CNBC

Chelsea, Michigan-Jim Morrison smiles at the sharp sound of rocks rubbing the undercarriage of a driving jeep.

“The most important thing for us at the Jeep is to prove our abilities,” he says, scaling rock hills at the test site. Stellantis, Jeep’s parent company. “It took us a little longer than anyone else. It had to be a real jeep first.”

The vehicle driven by Morrison, Jeep’s Vice President of North American Business 2021 Grand Cherokee L. This is a brand new model that will arrive in the showroom next week as Jeep’s first three trains in more than a decade.

By extending the Grand Cherokee from two-row to three-row SUVs, the Jeep is trying to attract new buyers and retain their current owners who previously had to leave the brand if they needed a larger car. I will.The popular Kia Telluride Hyundai Palisade SUV.

“It will really help us grow the top end of our business. It’s good for attracting new customers,” said Cherokee, who already has a customer loyalty rate of nearly 50%. Added. the company. “

Higher profit

According to Cox Automotive data, the average price of the Grand Cherokee is always near the top of the midsize SUV segment for many vehicles in three rows.

According to Matt Degen, editor of the car data and insight company, the addition of the Grand Cherokee L will further increase the average price and profits of SUVs.

“They needed this car,” he said. “Making the Grand Cherokee a three-row SUV is really easy for the brand.”

Jim Morrison, Vice President of Jeep in North America, will speak on June 11, 2021 during the new Grand Cherokee L SUV event in Detroit.

Michael Wayland / CNBC

The starting price for the Grand Cherokee L is between approximately $ 37,000 and $ 66,000. The highest price is about $ 9,000 compared to the equivalent two-row model of the current vehicle.

According to Cox, the average price consumers paid to the Grand Cherokee last month was $ 45,694. It’s already about $ 2,600 higher than the average medium-sized SUV.

1 million sales?

Workers at the Detroit assembly plant in Stellantis to produce the new 2021 Grand Cherokee L, a new three-row SUV.

Michael Wayland | CNBC

The automaker has also added production of the Wagoneer model at a plant outside Detroit, increasing the number of Jeep plants in the United States to six.

“Jeep is one of the best treasures of any car brand,” says Degen. “The Jeep brand itself is really, really important to Stellantis as a whole, especially to American sales.”

By the end of this year, Jeep plans to expand its lineup from six to nine, including the Grand Cherokee L and Wagoneer. This does not include new plug-in hybrid models such as: Current Wrangler 4xe And the upcoming Grand Cherokee.

Grand Cherokee L

The 2021 Grand Cherokee L will be recognized as a Jeep, but with a new exterior design with horizontal LED daytime running lights, a wider 7-slot grille, and other design elements that debuted last year with the company’s Grand Wagoneer SUV concept. I am.

2021 Jeep Grand Cherokee L

Fiat Chrysler

The vehicle comes standard with a 290 horsepower and 257 lb.-ft 3.6-liter V-6 engine. Of torque. A 5.7-liter V8 engine with a rating of 357 horsepower and a torque of 390 ft-pounds will also be available.

The Grand Cherokee L interior features an 8.4-inch or 10.1-inch touchscreen display and a 10.25-inch frameless digital driver information screen behind the steering wheel. There are 6-seater and 7-seater configurations.

The company also plans to provide hands-free driving technology to vehicles in 2022 models in late 2022.

Jeep Grand Cherokee L arrives in showroom and expands brand reach

Source link Jeep Grand Cherokee L arrives in showroom and expands brand reach

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