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Jil Sander implements a cautious CEO migration

Translated by

Robin driver

Published



September 15, 2021

Often, a new management team will be introduced after the acquisition. And it was Jil Sander, where a careful transition took place during the summer vacation.The brand’s CEO, Axel Keller, has been replaced by Ubaldo, as confirmed by the company’s spokesperson on FashionNetwork.com. Mineri, The current CEO of the Italian fashion group OTB, which acquired the German label in March.

Ubal Dominelli-OTB

Keller first joined Jil Sander as a commercial director in 2018 and was promoted to CEO at the end of the year.Prior to this, executives were working at Balenciaga And Maison Martin Margiela.

Minelli, on the other hand, is an OTB veteran. Veteran executives spent years with Jil Sander and his flagship brand in a group owned by Renzo Rosso. diesel, Also owns the Maison Margiela, Marni, Viktor & Rolf, and a minority stake in a luxury denim label based in California Amiri, Children’s clothing specialist Brave Kid and Staff International produces not only Marni and Margiela, but also licensed works from brands such as Dsquared2, Just Cavalli and Koché.

In particular, Minelli, who has led Staff International and Marni, was appointed CEO of OTB Group in late 2017. Currently, he also adds Jil Sander brand director to his responsibilities. With this appointment, the Italian group completely dominated the fashion house with ambitious plans.

Jil Sander’s creative direction is with Lucy Rook Meyer Since 2017. After a stint in Paris, the brand will return to Milan for the next runway show on September 22nd.

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Jil Sander implements a cautious CEO migration

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