John James Veronis was born on March 6, 1928 in New Brunswick, NJ, and grew up in Easton, Pennsylvania. He was one of the six children of Greek immigrants. His father, Nicholas, was a writer, but worked in an American fur factory and canteen. His mother, Angeliki (Eftimakis) Veronis, was a housewife.
After graduating from Lafayette College in Easton, John headed to Manhattan, where he was hired by Popular Science magazine and soon became its advertising director.He moves to fields and streams, then American home, A monthly magazine in which he made great strides in publishing by bringing in ads from Procter & Gamble. He was promoted to a publishing company. A few years after the magazine was acquired by Curtis Publishing, he became president of the company’s magazine division.
After leaving Curtis, he spent nearly two years at the advertising giant Interpublic Group of Companies, where he researched consumer motives. His findings reveal, among other things, the potential market for psychology magazines.
Coincidentally, in 1967 Nicholas Charney was about to launch Psychology Today. Charney, who had a PhD in biology and biopsychology and knew George, the brother of renowned oceanographer Veronis, turned to Veronis for help. Veronis took him to a business and distribution expert. Charney contacted him again when the magazine began to be published.
“We had a tiger on the tail, but our debt was on the rise,” Charney recalled on the phone. “So I said:’Let’s work together. I give you half of my stock, and we move forward as equal partners. He joins and within two weeks a million I raised dollars. “
John Veronis, mediator of major media transactions, dies at age 93
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