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Karl Lagerfeld brand unveiled its first NFT in the form of figures


AFP-Relax news


September 10, 2021

It is impossible not to recognize the late silhouette Karl LagerfeldWith his legendary white shirt, his Kato gun hair ribbon, and his black glasses. This look contributes to the fame of the great German fashion designer and will also decorate the selection of digital figures, the first NFT of the brand he founded from Friday, September 10th.


Like the art world, the fashion industry is embracing NFT, a non-fungible token that represents digital objects, from artwork to clothing and fashion accessories. As evidenced today by the Karl Lagerfeld brand, which offers NFT’s first collection in the form of digital figures featuring great German fashion designers and photographers, as revealed by Women’s Wear Daily (WWD). In addition, the possibilities seem endless.

Available from Friday, September 10th, the date of birth of Karl Lagerfeld. Brand customers and those nostalgic for the iconic look of great designers can, of course, buy animated figurines similar to him, using all the clothes and accessories signed by Chanel’s former artistic director. increase.

NFT, available for purchase through non-materialized platforms, is available in a limited edition and two versions. The first is available at a price of € 77, which is for 777 consumers, and the second, more luxurious but rare, sells for € 177 in just 77 examples. Number 7 was chosen as a homage to Karl Lagerfeld, who he considered his lucky number. The specialized site WWD specifies that the appearance of the figure can be updated later.

Dolce & Gabbana recently collaborated with UNXD to unveil a collection of nine NFT works for men and women with Burberry. Gucci I also experimented with this.

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Karl Lagerfeld brand unveiled its first NFT in the form of figures

Source link Karl Lagerfeld brand unveiled its first NFT in the form of figures

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