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Kim Kardashian West Announces KKK Beauty’s “Elevated” Rebrand

American reality star Kim Kardashian West announced that on social media KKW BeautyA cosmetics brand she founded in 2017, will be offline in August to make a comprehensive rebranding.

KKW Beauty’s website will be closed on August 1st-Instagram: @kkwbeauty

Post news to twitter And InstagramA 40-year-old celebrity and entrepreneur explains: “We will close the site at midnight on August 1st and return to our customers with a brand new brand with a more modern and innovative new recipe. Packaged for an enhanced, sustainable new look. I will. “

“We are pleased to continue developing and expanding our product range and eventually experience it the way I always imagined,” continues Kardashian West. “In addition, my team is working hard to improve the shopping experience for our customers so that they can buy all categories of beauty and cosmetics from one website.”

Kardashian West didn’t provide a forecast for the brand’s return date, but said, “We promise we won’t go too long.”

Coty, Inc., a cosmetology conglomerate based in New York. The business, which was valued at $ 1 billion when the company acquired a 20% stake in the company in 2020, follows a similar announcement regarding the impending resumption of fellowship. Kardashian-Member of the Jenner Clan Kylie Jenner’s Kylie Cosmetics brand.

Koti, who is also the majority owner of the brand founded by Jenner in 2014, said on July 1 that Kylie Cosmetics’ new vision will focus on “improved clean and vegan prescriptions.” In addition, the rebranding will include the launch of a new website on July 15, and Koti said it will also sell products from the Kylie Skin Skin Care line.

The sudden announcement of the two brand changes has led to speculation about why the business is rushing to reopen, and there is theory that the decision may be related to legal issues.

Last June, Forbes Seed Beauty, which manufactures both KKW Beauty and Kylie Cosmetics products, has filed a lawsuit against Koti, claiming that “Kylie Cosmetics has deliberately disclosed Seed’s corporate secrets-confidential intellectual property.” I reported Forbes, Seed Beauty has also filed a civil suit against KKW Beauty to ensure that brands do not share corporate secrets.

It’s certainly not the first time Kardashian West has been under pressure to rebrand. Reality Star Kimono Shapewear Label Renamed to “Skims” Immediately after its launch in 2019, it was accused of cultural appropriation.

In any case, this first controversy does not seem to have had a significant negative impact on future business.Skim was valued at $ 1.6 billion New York Times Recently announced in April of this year Providing underwear, nightwear and loungewear to Team USA At the Tokyo Olympics.

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Kim Kardashian West Announces KKK Beauty’s “Elevated” Rebrand

Source link Kim Kardashian West Announces KKK Beauty’s “Elevated” Rebrand

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