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Kontoor Brands Appoints EVP Global Communications and Public Relations

Kontoor Brands, Inc. , Owner Lee and Wrangler The denim label announced Thursday that it has appointed Mame Annan-Brown as Executive Vice President of Global Communications and Public Relations.

Mame Annan-Brown joins Kontoor Brands as an EVP of Global Communications and Public Relations. -Kontoor brand

In this position, starting August 11, Annan-Brown will lead all aspects of global corporate communication, including the development and execution of internal and external communication strategies, in message development, media relations, ownership and digital content. Create and supervise employees. Relationships and involvement.

She also leads government operations strategies and represents and advocates Kontoor’s interests among government agencies and other selected associations.

Annan-Brown joined Kontoor from the International Finance Corporation (IFC), a member of the World Bank Group, and has been responsible for external affairs since 2018. Prior to that, he was Head of Communications at the IFC Asset Management Company (AMC). , Chief Communications Officer of Results for Development Institute (R4D), Marketing & Communications Director of United to End Genocide, JPMorgan Chase & Co. Vice President of Marketing & Communications, Investment Banking.

She will report to Scott Baxter, President and Chief Executive Officer of Kontoor.

“Mame has more than 20 years of experience in delivering influential corporate communications strategies and has a solid track record of positioning major global institutions and emerging brands,” said Baxter. “Stakeholder involvement, reputation building, and her experience in building high-performance teams are a perfect addition to Kontoor as she plays this very important role.”

Due to the impact of the Covid-19 pandemic, Kontoor’s annual revenue in 2020 was $ 2.1 billion, down 18% year-on-year, and net profit was $ 67.9 million, down 30% from $ 96.7 million in 2019.

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Kontoor Brands Appoints EVP Global Communications and Public Relations

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