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Krispy Krunchy sells 1.3M pounds of chicken a week. A new investor could help sell even more | Business – New Orleans, Louisiana

New Orleans, Louisiana 2021-12-07 16:48:00 –

Private equity company bought a majority stake Chris Peak Ranch Chicken We plan to dramatically increase the number of places where we sell fried chicken.

Krispy Krunchy is sold primarily at convenience stores in approximately 2,700 locations throughout the United States. There are 51 locations selling chicken in the Metro Baton Rouge, 45 in Metro New Orleans, including the Smoothie King Center, which acts as the official Fried Chicken in New Orleans Pelican, and 31 in Lafayette.

However, Dan Shapiro, CEO of Krispy Krunchy, said: Major post partners I’m excited about the growth potential of my business. After all, there are 152,000 convenience stores in the United States.

“It’s a big gap for us,” said Shapiro, who joined Krispy Krunchy in 2006.

The real potential for Krispy Krunchy’s growth is not yet known. There was talk of going to 10,000 places to sell chicken over the next five years. But Shapiro said he wasn’t sure how realistic these numbers were.

The company already sells £ 1.3 million a week of chicken, so to increase the number of locations, you’ll need to significantly increase the amount of poultry you need to buy.

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“The southeast is a huge market for us, but the west coast is growing crazy,” he said.

Krispy Krunchy started in 1989 with Lafayette, launched by convenience store veteran Neal Onebane. Shapiro was first involved in the business in 2002 when Onebain sold to him the right to sell chicken in Kansas and Missouri.

After Hurricane Katrina closed many of its South Louisiana stores selling fried chicken, company officials decided to adopt the brand nationwide.

Currently, about 170 people work at Krispy Krunchy, either as field sales representatives or trainers, or at the company’s headquarters in Alexandria. We are planning to increase the number of sales and training staff in order to increase the number of bases selling fried chicken and promote employment at the head office.

“We have more sophisticated partners and they are excited to help us,” Shapiro said.



Krispy Krunchy sells 1.3M pounds of chicken a week. A new investor could help sell even more | Business Source link Krispy Krunchy sells 1.3M pounds of chicken a week. A new investor could help sell even more | Business

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