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Lenzing welcomes the EU’s position in the fight against plastic waste

The Austrian supplier of sustainable specialty fibers, the Lenzing Group, welcomes the issuance of guidelines for the implementation of the Disposable Plastics Directive, which came into force on June 5, 2019. And women’s hygiene products are within the scope of the directive.

Since July 3, 2021, the Commission implementing the regulations applicable to the Disposable Plastics Directive has established uniform labeling requirements for some disposable plastic products in the packaging or in the product itself. Household items including plastic.

“Environmental pollution, especially marine pollution, is one of the biggest problems of our time. Therefore, we welcome the steps taken by the EU to reduce certain disposable plastic products and move to a closed-loop model. “” Said Robert van Dekarhof, a member of the lenzing Group’s board of directors.

“lenzing has invested in developing sustainable and innovative solutions for the textile and non-woven industry for many years and will continue to focus on achieving systematic changes towards a cyclical economy. “Van de Kerkhof added.

lenzing wood-based biodegradable cellulose fibers, such as the Veocel brand, constitute a sustainable and innovative solution to this anthropogenic problem, the company said in a press release.

Lenzing’s sustainability goals are a pioneer in the manufacturing industry, especially in the textile segment. Significant investment in the development of sustainable innovation and the implementation of carbon-neutral-focused climate goals not only strengthens the company’s position in the market and enhances shareholder value, but also continuously creates new jobs. To do.

“Hygiene issues are becoming more and more important, and we need to live our daily lives, especially given the prevalence of epidemics. The Disposable Plastics Directive allows consumers to make informed purchase decisions. Therefore, we welcome these implementation guidelines with increased clarity. lenzing’s Veocell Fibers today already offers a natural solution to the world’s plastic waste problem, and the company We are continually expanding the capabilities of wood-based specialty fibers as a means of facilitating the development of sustainable wipes and hygiene products, “said Jürgen Eisinger. Vice President of Global Nonwovens Business at Lenzing.

Even before the Disposable Plastics Directive came into force, lenzing provided consumers with clear guidance on purchasing decisions. Products with the Veocel brand logo on their packaging are manufactured according to strict certification standards. As a result, consumers can be assured that their products contain biodegradable cellulosic materials, the release said.

A Marketagent survey conducted in German-speaking Europe in October 2019 found that 9 out of 10 consumers would buy wet wipes if their current products contained plastic. I concluded that I would change it soon. This seems to mean that new market dynamics will emerge once the labeling rules for disposable plastic products are enforced. According to a Smithers report, about 500,000 tonnes of petroleum-based fiber are used each year to make wipes.

Based on the environmental initiative #ItsInOurHands, lenzing has been working with partners since the end of 2019 to support the movement to raise awareness and transparency of the materials used for wet wipes. Online platforms and dedicated communities strive to raise awareness among producers and consumers and drive the development of sustainable alternatives.

Fiber2Fashion News Desk (KD)

The Austrian supplier of sustainable specialty fibers, the lenzing Group, welcomes the issuance of guidelines for the implementation of the Disposable Plastics Directive, which came into force on June 5, 2019. And women’s hygiene products are within the scope of the directive.

lenzing welcomes the EU’s position in the fight against plastic waste

Source link lenzing welcomes the EU’s position in the fight against plastic waste

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