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Lumberton Honda dealership apologizes for derogatory term for Black customer – Florence, South Carolina

Florence, South Carolina 2021-07-24 09:57:05 –

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Lumberton, North Carolina (AP) — A car dealership in North Carolina apologized for a derogatory post posted on social media to identify a black woman who bought a car from a business.

Lumberton Honda posted a photo on the Facebook page of Trinity Bethoon standing in front of a car outside the dealership on Thursday, posting a comment congratulating her on buying her first car, media reports rice field. But instead of using her real name, they called her “Bon Kisha.” The dealer didn’t explain the mistake, but it seemed to be playing with a stereotype with a black name.

“It’s what people use for blacks as racist and offensive language,” Bethoon told WTVD. “If I make a speech, I should make a speech as Trinity Bethune.”

Tyrone Jacob, who identified himself as Bethoon’s brother, posted a screenshot of the dealer’s post, calling it “intentional, disgusting, unfair.”

“A self-owned dealer posted a comment on the issue,” Honda North America spokesman Marcus Frommer said in an email. “Honda strongly condemns the use of discriminatory remarks and expects dealers to support our principles. We are investigating.”

The post was removed from the page and the dealer offered an apology on Friday, expressing regret for “a recent inappropriate post to one of our valued customers.” The post suggested that the employee made the original comment and wasn’t working there.

“This ex-employee’s behavior does not represent our views or culture,” the statement said. “Lumberton Honda has been a member of the community for over 18 years and has served thousands of customers of all ethnicities. This incident reminds us that there is always room for improvement.”

Subsequent comments posted by people on the dealer’s Facebook page prompted those who bought the car there to get them back.

Lumberton Honda dealership apologizes for derogatory term for Black customer Source link Lumberton Honda dealership apologizes for derogatory term for Black customer

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