Denim brand owned by J. Crew Group Madewell Announced on Tuesday that it will expand its existing partnership second hand Specialist Thred Up has launched its own dedicated resale platform, Madewell Forever.
Featuring ThredUp’s Resale-as-a-Service (RaaS) technology and logistics program, Madewell Forever is the first 360 resale platform launched through this channel. The two companies have worked closely together to create a white label resale channel focused on denim, including digital shops.
A platform that allows Madewell fans to empty their closets and buy used denim will be available in over 3,000 used women’s jeans. Using pieces that are in stock through ThredUp’s inventory and collected at the Madewell store, Madewell Forever adds new styles every hour, if available.
Customers, regardless of brand or style, can bring their worn jeans to a Madewell store, receive $ 20 and spend on a regular priced pair of branded jeans. The collected denim items are sent to ThredUp, which sorts the inventory, hands over women’s Madewell denim that meets quality standards, and resells it via Madewell Forever.
Parts deemed unsuitable for resale will be recycled through approved programs such as Cotton’s Blue Jeans Go Green.
Libby Wadle, CEO of J.Crew Group, said: release. “We are deeply committed to extending the life of our products and are excited to announce“ Madewell Forever ”in partnership with Thred Up, which extends the life of our products meaningfully. “
According to Madewell, the program has the potential to double the distribution time of each component and reduce its environmental footprint by up to 82%. Through Madewell Forever, Madewell and Thred Up aim to collect one million pairs of jeans by 2023. This is twice what Madewell has collected over the last six years through an existing denim trade-in program that has diverted more than 500 tons. Percentage of denim waste from landfills to date.
Madewell and Thred Up collaborated for the first time in 2019. Both companies launched The Madewell Archive, A collection of upcycled used jeans.
Shoppers will have access to Madewell Forever from June 20th. Site prices range from $ 35 to $ 50.
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Madewell announces dedicated denim resale platform
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