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Matty Bovan has won both the 2021 International Woolmark Awards.When the support group opens a new space in LaCaserne

Matty Bovan won both the 2021 International Wool Mark Awards. At this year’s special virtual event, a support group for the merino wool industry announced Thursday.

Matty Bovan by Ian Gavan for Getty

Bovan, a rare double winner in the hottest annual contest, was selected by a jury, including: Carine Roitfeld, Ib Kamara, Shaway Yeh, Sinéad Burke, Tasha Liu, Tom Brown And Julie Davis.

Raised in New York but trained in Central Saint Martins in London, Bovan is known for this glittering, shiny, high-color formulation.

“What impressed me about Matty was his ability to win both awards for innovation and creativity. I think he deserves it. He is pure fashion and gives me a dream, It reminds me of young Vivienne Westwood and John Galliano. In today’s fashion world, such designers are urgently needed, “says Reutfeld.

Designer Brown added: “Mati is truly truly creative, proving and expressing that everything begins with pure creativity.”

The Woolmark Award is a long-awaited award, especially since 1954, when the young Yves Saint Laurent won the dress award. Karl Lagerfeld That of the coat.This year, Bovan won both International Wool Secretariat Award Karl Lagerfeld Innovation Award.

Collection by Matty Bovan-Photo: Ibrahem Hasan

Bovan’s latest Ode to the sea The collection was inspired by travel and escapism – experiencing traumatic events and coming out on the other side. Uses AW Wainsworth roll end cloth. Through screen printing and hand painting, Bovan breathes new life into discarded fabrics. Dead stock fabric has been commercialized due to limited production in-house.

“I am very honored to receive these awards. I am very excited about where it takes me. I was already very excited about the Woolmark Awards platform and experience,” Bovan said. Told.

“By joining the International Wool Secretariat, I was able to enhance my brand and raise awareness and knowledge of how to operate as a business and label. It’s great and I’ve loved it every minute. “Bovan added.

The other five finalists were Casablanca. Tebe Magugu, Kenneth Ize, Lecavalier and Bethany Williams.

During a busy week for Woolmark, a new space has opened in La Caserne, a support group for the wool industry and a global trademark. This is an exciting new fashion incubator in northern Paris, Kering And LVMH.

In Kazerne, the Woolmark Sourcing Showroom supports young designers, students and dedicated brands with a selection of innovative and sustainable wool fabrics, and the brand discovers a variety of this natural and renewable circular material. I will help you to do it. This type of effort has been at the heart of Woolmark’s strategy for many years. The group has collaborated with LVMH’s IME Vocational Program for the past three years to launch a case study with ESCP, a business school, on sustainable fashion challenges.

The incubator’s opening was celebrated with a courtyard installation featuring designs by two finalists this year, Casablanca and Tebemagg.

So we asked Damian Pomle, Regional Managing Director of Woolmark, for the latest information on all the moves in his organization.

At first glance by Matty Bovan-Photo: Ibrahem Hasan Why did Woolmark join La Caserne?
Damian Pomme: I’m in charge of all Western Europe and I’m based in Paris, but most of the team is based in London. But when I heard about this new concept and this place, I thought so. When people are traveling to see fashion, they want to go to a place where you can easily get in somewhere you can have restaurants, terraces and showrooms like La Caserne. Therefore, I used the permanent showroom just above the entrance. Above us is LVMH and on the last floor is Kering. There are many different new designers and brands. The concept is really to bring people together, people who don’t know each other, there is a great mix.

FNW: How do you think this project is evolving?
DP: In fashion, there was rarely a culture of sharing and exchanging. So we talked about how to change the way we work. As an old non-profit company for us, we do a lot, but we may not be good at communicating it. And improve it here. We have many “farm” projects-in collaboration with animal welfare. About roundness; in all supply chains and brands. We say, “Hey, do you want to change your offer a bit?” Maybe now, 15% of what you sell in luxury is still plastic. Many brands don’t know how to do that.So, for example, we had a beautiful collaboration with Prada on Is America’s Cup, A collection of 100% wool, no chemicals used. Its innovation is available to brands and designers.

FNW: How does your space here work?
DP: There are two full-time employees. You can come here five days a week to see what’s available, inspire and discuss uncertain technical issues. We also have partnerships with IFM (Paris’s leading fashion school), Parsons, and the Faculty of Engineering. In September, we will complete a major collaboration with ECMCP, one of the best business schools in France. It demonstrates our mission to educate all students and know what natural fibers are.

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Matty Bovan has won both the 2021 International Woolmark Awards.When the support group opens a new space in LaCaserne

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