Mazda goes to Subaru: SUV all-wheel drive

Mazda has opted to default all future CX SUVs to all-wheel drive instead of front-wheel drive in order to upgrade the product. However, the announcement was mysteriously hidden in the updated CX-5 marketing material, rather than being allowed to stand on its own.

After the 2022 model, all CX-designated Mazda products will be equipped with i-Activ all-wheel drive at the time of shipment from the factory. For now, this is only relevant to the US market and will definitely be a vehicle with a higher price tag. AWD typically requires shoppers to add an additional $ 1,500 (give or take) to MSRP, and Mazda is unlikely to offer additional parts for free.

From Mazda:

Mazda’s i-Activ AWD system is designed to enhance performance and self-confidence, allowing drivers to enjoy the experience in a variety of driving conditions. Providing the i-Activ AWD as standard on all Mazda CX models from the 2022 model supports the brand’s dedication to providing unparalleled driving pleasure to all owners. The new standardization of i-Activ AWD emphasizes Mazda’s improved driving dynamics, which is part of the expansion of the Mazda brand into premium spaces.

Attractive driving dynamics are incorporated into every aspect of vehicle development and help create a connection between the car and the driver. Mazda’s unique i-Activ AWD system continuously monitors weight movements based on acceleration and cornering force, shifting power to the right wheels and giving the driver a near-instantaneous response to input. The i-Activ AWD system improves vehicle performance and safety in a variety of road conditions by sharpening turn-in response and control based on vehicle speed.

This means that the CX-30, CX-5, and CX-9 will come with the AWD in the next incarnation. If you feel like you’ve forgotten someone, the CX-3 will be discontinued and will not appear in next year’s vehicle lineup. The CX-3 was able to power all four wheels, but Mazda apparently thought the required price increase wouldn’t make much sense to some customers. He also previously confessed that the CX-3 is technically one size down, but may have too much overlap with the CX-30.

However, Mazda has deliberately moved to luxury cars, and recently some premium makers are making more money by selling large cars at higher price tags than making them stand out with small cars. I decided that I could do it. This is especially true for German car makers, Other luxury brands tend to use it as a benchmark.

There were some companies that supported all-wheel drive, but it was only common among some nameplates. Subaru was formerly known as the de facto AWD brand. However, recently, an increasing number of companies are offering it as standard equipment. Mazda clearly believes that by adopting universal AWD, it will be possible to differentiate it from the pack and add premium flare.

This decision should work for companies that already have some of the best exterior vehicle designs in the industry and are looking to add inline 6-cylinder motors to their lineup. I’m wondering how a larger engine affects all-wheel drive promises. That unit is very likely to be installed on some of Mazda’s larger SUVs, leaving an opportunity for rear-wheel drive performance mode.

But is it wise to switch to AWD?

Probably more. Mazda may not have done this if the customer did not select the option on a regular basis. Creating Mazda reduces manufacturing complexity and allows factories to keep track of what they can expect. Despite the need for additional parts, Mazda no longer has to worry about front-wheel drive SUVs and can charge more for the resulting product.

[Image: Mazda]

Become a TTAC Insider. Tell the truth about your car first with the latest news, features, TTAC takes, and everything else. Our subscription Newsletter..

Mazda goes to Subaru: SUV all-wheel drive

Source link Mazda goes to Subaru: SUV all-wheel drive

Back to top button