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McDonald’s launches loyalty program nationwide in July

Big Mac appears on the McDonald’s app page

Daniel Acker | Bloomberg | Getty Images

McDonald’s Announced on Tuesday, after a few months of testing, the country’s first loyalty program will begin on July 8.

Fast food giants join rival chains such as Restaurant Brands International With Popeye Yum Brands Taco Bell in creating reward programs To retain digital customers acquired by businesses during a pandemic.. Chipotle Mexican Grill Announced an extension of an existing program on Tuesday To offer more redemption options to members.

Loyalty programs can facilitate more frequent visits, higher average checks and provide valuable restaurant insights on consumers.

McDonald’s began testing the program in November and gradually expanded to more regions throughout the domestic market. Loyalty programs have been successful in other countries such as France, but this is the first national launch in the United States.

U.S. president of the chain, Joe Allinger, told analysts in April that the company saw it. First quarter digital revenue of about $ 1.5 billionIncludes orders on digital kiosks, mobile apps, and distribution platforms. However, loyalty programs have the potential to increase that number even further.

With this program, customers can earn 100 points for every $ 1 spent. They can work towards 16 reward options and are divided into 4 different tiers. The simplest items, such as hash browns and cheeseburgers, cost only 1,500 points to exchange. Happy Meal or Big Mac will return members by 6,000 points.

Earn 1,500 points after your first order as a Rewards Member to encourage participation in the Loyalty Program.

McDonald’s hopes that this program will also help add a personal touch to the customer experience. February, Alycia Mason, Vice President of Digital, Media and Customer Relationship Management for the company, Said Workers greet loyal members by name as they move through the drive-through lane. After receiving the order, the customer will also receive a personalized email containing upcoming transactions tailored to him.

McDonald’s has also worked to integrate the new loyalty program into a wider range of technology suites. The program is part of the company’s new “My McDonald’s” platform, which combines a variety of technological investments such as apps and digital menu boards to make it easier for customers to order and pay for food.

McDonald’s share has risen by more than 8% this year, bringing market value to approximately $ 180 billion.

McDonald’s launches loyalty program nationwide in July

Source link McDonald’s launches loyalty program nationwide in July

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