McDonald’s McDonald’s Burger
This test is the latest step in McDonald’s careful march, adding plant-based meat to the menu. The company spent time learning more about the lifespan of meat substitutes and consumer demand, even as other fast-food chains competed to add trendy items to their menus.For example, rival Burger King Restaurant Brands International, Added Impossible Wapper to that menu More than 2 years ago.
From November 3rd, McDonald’s customers in Irving, Texas. Carrollton, Texas; Cedar Falls, Iowa; Jennings, Louisiana; Lake Charles, Louisiana; Elsegundo, CA; Manhattan Beach, California, you can order McPlant for a limited time. According to McDonald’s, meat-free patties include pea, rice, and potatoes, and McDonald’s burgers include mayonnaise and American cheese slices, which are cooked on the same grill as beef patties.
According to the company, limited testing should help chains understand the impact of introducing plant-based burgers on their businesses. The new menu items make the kitchen more complex, and the tight labor force across the country exacerbates the problem.
McDonald’s global footprint represents a great opportunity for Beyond Meat as a preferred supplier of plant-based patties.Both companies Announced a three-year partnership in February..
Fast food giants are already selling McPlant burgers in several international markets, including Sweden, Denmark, Austria, the Netherlands and the United Kingdom. Before the official announcement of the McPlant line, McDonald’s tested a meatless burger with Beyond Patty at dozens of Canadian restaurants in September 2019. By next April, the chain has said it has no plans to end the pilot and revive the PLT Burger.
Increasingly, consumers are eating Beyond or Impossible Foods meat substitutes because of the health or environmental benefits of opting out of traditional meat. For restaurants, adding plant-based meat to the menu will attract new consumers and help businesses reach their sustainability goals. However, one of the drawbacks of plant-based meat is the high cost of both restaurants and consumers. The cost of a McDonald’s burger will be comparable to other McDonald’s burgers during US testing.
McDonald’s shares rose 13% this year to a market value of $ 187.06 billion. Beyond’s share price fell 16% over the same period, reducing its market value to $ 6.64 billion.
McDonald’s tests McDonald’s burgers made at Beyond Meat in the United States
Source link McDonald’s tests McDonald’s burgers made at Beyond Meat in the United States