Honolulu

Meadow Gold’s Strategy: Double Down on Local – Honolulu, Hawaii

Honolulu, Hawaii 2021-09-11 05:24:32 –

The new owners of the company plan to expand their dairy products and juices while adding soy milk and other plant-based beverages with all local ingredients.
Photo: Getty Images; Photo Collage: Kelsey Ige

Meadow GoldA company with a 124-year history in Hawaii plans to continue its heritage by emphasizing local produce and products.

“Without local produce, (Meadow Gold) cannot establish a long-term sustainable position in the market,” said a Hawaiian dairy farmer who purchased most of the Meadow Gold brand and its Hawaiian assets. Berman Sadegi says. In April 2020.

“So we have to go back to the basics and say that as a local processor, we have to produce local ingredients, local products. So, for example, we need to invest in local dairy products. But before you can invest in local dairy products, you need to invest in local feed, because without local feed, local dairy products can’t exist. Relying on mainland feed No. Bring in the feed and feed the cows here to make milk. You need to make the feed here. “

Sadeghi did not buy Meadow Gold’s former two-acre headquarters on Sheridan Street near Ala Moana Center, but instead acquired a new facility in Waipahu. He also plans to expand Meadow Gold’s Hilo plant to increase production.

That’s not the only blueprint for him. Meadow Gold has finalized plans to release a lineup of locally sourced almond, soy, oat and macadamia nut beverages, Sadegi said. Meadow Gold Marketing Manager Meghan Chun hopes these products will be available by the end of 2021 or the beginning of 2022.

Making Meadow Gold materials and products on the island means more work and money in the local economy, Chun says. She says the new cohort of internships is part of Meadow Gold’s vision that Hawaiians will remain interested in the development of local agriculture.

Sadeghi also wants to continue the long history of supporting the Meadow Gold community.

“We participate in the University of Hawaii’s track and field club and work with local organizations to support them and build partnerships. For example, the Children’s Discovery Center is working with Pow. Wow! And we campaigned at POG for the vaccination process, so if we have the opportunity to give back to the community, we can engage in partnerships and continue to invest as one of the pillars of Meadow Gold’s mission. I think.”

POG is a popular passion for Meadow Gold, an orange and guava beverage.

2022 is the 125th birthday on the island of Meadow Gold, reminding us of the importance of emphasizing local produce and production.

“It’s really important to keep working on land sourcing so we can grow local feed, make more dairy products and increase dairy processing here in Hawaii. They all work together. Because it works, “says Chun.

“Where do dairy products process ours if there is no processor? … Where do dairy products need to go to get food if there is no feed? From the super-expensive mainland. , All three need to be set up so that we can create a sustainable blueprint for Hawaii. “



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