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Memorial Day box office revenue could initially exceed $ 100 million during a pandemic

Emma Stone starring in Disney’s “Cruella”.

Disney

This Memorial Day weekend could be a good combination of new movie releases, the number of cinemas open to the public, and increased consumer confidence in box office revenues of over $ 100 million.

Since the beginning of the pandemic, cinemas have struggled to bring back movie fans, even with fascinating titles such as “Godzilla vs. Kong,” “Mortal Kombat,” and “Wonder Woman 1984.”

The weekend of April 23 is the highest weekend box office revenue since the pandemic closed the theater last spring. Comscore data shows that ticket sales reached $ 57 million, although Only about 60% of the movie theaters are open. The top earners on the weekend were “Kimetsu no Yaiba Mugen Train” and “Mortal Kombat”.

Over 70% of the theaters will open for this Memorial Day weekend, and Hollywood will feature two blockbuster films, Cruella and A Quiet Place Part II.

It was March 6, 2020 that box office revenue exceeded $ 100 million over the weekend. During the non-pandemic period, Memorial Day weekend ticket sales averaged around $ 200 million.

Ticket sales for the 2020 Memorial Day weekend shrank to just $ 842,000, driven almost entirely by drive-in theaters.

“It’s going to be an important war dead memorial weekend for cinemas, and thankfully for the beginning of a true summer film season that the industry hasn’t seen in the last two years,” said Paul Durgaravedian. How much difference a year can make, “said Comscore’s senior media analyst.

“Cruella” will be shown twice in theaters and Disney + Premiere Access, but “Quiet Place Part II” will only be shown in theaters.The sequel is Widely praised by critics It is designated as a must-see movie especially in theaters. In the review, critics exaggerated how watching a movie in the theater enhances the experience. Because the sounds on the screen and in the nearby seats make the thriller more thrilling.

With more theaters open and growing demand, Daga Labedian foresaw the next opportunity. Paramount “A Quiet Place Part II” could take “Godzilla vs. Kong” as the best weekend debut since the beginning of the health crisis. “Godzilla vs. Kong” Open with $ 32 million in funding First weekend in April. At that time, only 55% of theaters were open in North America.

Destiny Disney “Cruella” is a bit uncertain as it’s available in theaters and Disney + for $ 30 on the same day. Some consumers will go to the cinema to watch a movie, while others will choose to sit on the couch and stream.In addition, the movie Mixed review..

“The performance of the two new films will usher in consumer confidence and enthusiasm for the cinema experience,” said Dargala Bedian. “[They will] It also helps to strengthen the perception of the cinema experience as more viable and essential than ever, not because some people mispredicted the pre-determined casualties of the pandemic. .. ”

Memorial Day box office revenue could initially exceed $ 100 million during a pandemic

Source link Memorial Day box office revenue could initially exceed $ 100 million during a pandemic

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