Mercedes adds a super-exclusive Mythos series with a high-end focus

If you need more evidence that the car market is currently biased towards the high end, it’s here. Mercedes-Benz We plan to reduce 43% of entry-level products by three while adding higher-end models. Maybach.. The low end of the market is simply not profitable, so the company spends more than 75% of its budget on attracting customers looking for luxury goods.

The strategy was outlined in a session called “Economics of Desire” held in Côte d’Azur. Mercedes-Benz has approved a shift to sales in 2021. AMG And Maybach model.Flagship sedan, a core brand S class I saw a 40% jump.

In addition to these vehicles G classEQ and EQS make up Mercedes Call that “top end” category. Using 2019 as a baseline, the group expects 60% sales growth by 2026 if everything goes according to plan. Soon, this will include a series of “super-dedicated collector cars” called the Mythos series. Little is known about the line, but production is limited and the car is “only offered to Mercedes’ most enthusiastic enthusiasts and collectors-Benz.”

moreover, AMG.EA platform that supports the Vision AMG concept As with limited editions and collaboration specials such as Virgil Abloh Maybach (pictured) that ran 150 units, it will be an important part of the top-end expansion. Mercedes also said it was looking for ways to grow the G product family beyond the upcoming electric G class.

The next category is called “Core Luxury”, with C- E class And their derivative models, and Electric car It is built on the EVA2 platform (EQE) and the MB.EA platform. New E class It will debut in 2023 as the headline for this segment.

Finally, and obviously at least, there is an “entry level” category. This currently includes A, CLA, GLA class cars and crossovers. Mercedes sells B-class and GLB-class as well as additional models derived from A-class such as wagons and hatchbacks elsewhere in the world. It’s not clear which one will get the ax, but three out of seven will be robbed of the ax.

Everything that remains will be developed on the compact MMA platform, which will be launched in 2024 with the MB.OS operating system.Mercedes Benz plans to go completely electric New car Sold by According to the press release, 2030 has “as far as market conditions allow” and “ambition to be CO2 neutral by 2039”.

The strategic shift is a departure from the company’s previous market share-gaining approach that created models like CLA. We see brands specializing as they challenge EVs and, in some cases, an autonomous future. As cars converge on functionality and capabilities, companies need to rely on other characteristics such as brand and exclusivity to stand out.

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Mercedes adds a super-exclusive Mythos series with a high-end focus

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