Ivonne Seifert.Photo: Heimtextil Messe Frankfurt
In her new position, Seifert is responsible for marketing communications for major international trade fairs, Heimtextil, Techtextil, Texprocess, Neonyt, Val: ue fashion fairs, and international brand management communications for about 60 events around the world. increase. Messe Frankfurt said in a press release that it covers the entire value chain of the textile and fashion industry.
Seifert’s duties include communication activities related to the successful reopening of the trade fair in the textile sector and the establishment of the Messe Frankfurt fashion brand as part of Frankfurt Fashion Week. In addition, she is responsible for further expansion of textile fair smart data-driven marketing and communication activities for the global Texpertise network.
Ivonne Seifert has been appointed as the new director of marketing communications for Textiles and Textiles Technology Business Unit in Messe Frankfurt since October 1, 2021. Ivonne Seifert succeeded Thimo Schwenzfeier, who worked with Messe Frankfurt, the world’s largest trade fair organizer. Over 8 years.
Ivonne Seifert joined Messe Frankfurt 10 years ago and has held various marketing positions during this time. She has extensive marketing expertise in both B2B and B2C areas. Over the last seven years, Seifeld has significantly strengthened its top international visitor marketing and strengthened its expertise in the consumer goods and textiles segments. In this regard, she paid particular attention to holding national and international key accounts for, for example, Heim Textiles, Ambiente, ISH and Christmas World trade fairs. In addition, she played a key role in establishing smart data for new customer acquisition in the top visitor segment, the release added.
Prior to joining Messe Frankfurt, a graduate of political and media sciences was the marketing manager of Lagardère Travel Retail Deutschland in Wiesbaden. There, he was responsible for marketing and communication activities in the German market with a particular focus on point-of-sale, key account management and press activities.
Enthusiastic Globetrotter Ivonne Seifert was interested in exhibitions and exhibition business while working in the marketing department of Toy Fair in Nuremberg, where he was responsible for exhibitor marketing, event management and key account management. bottom.
Fiber2Fashion News Desk (RR)
Messe Frankfurt Germany Appoints Ivonne Seifert as Marketing Director
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