Miami Beach lands big-name meeting, sees path to more – Miami, Florida

Miami, Florida 2020-12-08 23:18:53 –

Written by Kylea Henseler on December 8, 2020


The Miami Beach Convention Center has secured its first major booking in 2021, the annual meeting of The Aesthetic Society (American Society for Aesthetic Plastic Surgery), which will have an estimated $ 2.4 million in economic impact on the community.

The event from April 30th to May 3rd is open to 600 participants and 200 exhibitors.

According to Rolando Aedo, Chief Operating Officer of the Greater Miami Convention & Visitors Bureau, Covid’s regulations prevented such meetings from being held in the original host city, so the association chose the beach as its destination. He said the agency is working to attract more conference planners in a similar situation.

The center, which has been used as a care facility and covid inspection site throughout the pandemic, hosted 38 events in 2019 with a total of 422,558 participants, according to Miami Beach spokesman Melissa Berthier. In 2020, which ended on September 30, she said there were 300,445 participants in 21 events.

Edo said meetings at the Beauty Association will be about half the size of normal, but opening a new segment of the conference market could favor Miami with a tendency to make conventions smaller and add digital elements. is there. He said the convention center is large, with 500,000 square feet of exhibition space, but still smaller than its competitors in Orlando and Chicago, and couldn’t accommodate the largest conference ever.

“Because the short-term future is in a small meeting with hybrid components,” he said. “We can be more competitive than ever in large-scale events that we couldn’t even pursue because we didn’t have the physical stuff. Footprint.”

One of the adaptations the convention center has already made to address this future is to transform the ballroom into a studio, from which meetings can be created and broadcast to domestic or international audiences.

The future construction of the Grand Hyatt Convention Center Hotel will be another important factor in recruiting major events, Edo said. The hotel’s development, reported by Miami Today last month, was postponed indefinitely because of Covid, but developer David Martin said in a statement he was still confident in the project.

According to Edo, some new bookings for the center are likely to follow the Aesthetics Association, but are still obscured. The agency is also working on rebooking events that were canceled in 2020 and has successfully rescheduled some events, including Art Basel, he said.

Miami Beach Mayor Dan Gerber said he met individuals and groups through Zoom to market beaches and convention centers as destinations. He said a large event booked at Miami Beach could have a significant economic impact on the entire region.

“Convention center,” he said. “It fills many rooms in our city and neighboring areas and attracts a huge number of visitors who spend a lot of time and money. Our economic areas are interdependent and it is who of us Has not been lost. “

The story of “death at the trade fair” was furious for years and accelerated by a pandemic, but Edo said the opposite effect was possible. “We are zoomed out,” he said. “The demand for human interaction is increasing. We look forward to recovering much of the lost face-to-face business in the second half of 2021, especially in 2022.”

Miami Beach lands big-name meeting, sees path to more Source link Miami Beach lands big-name meeting, sees path to more

Back to top button