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Milan launches a radically slimmed-down edition of Fashion Week Men’s on Friday

Translated by

Robin driver


January 15, 2021

The Covid-19 pandemic continues to shape Fashion Week this season. It’s up to Milan to host the 2021-22 Fall / Winter season, which will be held exclusively online in January this year, rather than in New York or London. Milan Fashion Week Men’s, which runs from January 15th to 19th, will feature 39 brands, some of which are widely known.

Milan Fashion Week Men’s spotlight on young designs this season-CNMI

Indeed, most well-known Italian brands have disappeared from the Milan men’s calendar. For example, Dolce & Gabbana will be absent from the Milan runway for the first time in the label’s history. The brand was forced to cancel the show at the last minute due to “uncertainties associated with Covid-19” and was not guaranteed the required health and safety conditions.

The other four homes planning the physical show also had to rethink their approach. Fendi and Etro will present their collections at closed shows on January 16th and 17th, respectively. K-Way, which is scheduled to make its runway debut in the capital of Lombard on Sunday, currently can only accommodate about 30 guests. For South Korea’s Solid Homme, led by Wu Yeon-mi, who was to host the first Milan show on January 18, the brand chose to present its collection digitally.

For digital presentations only, this season featured Iceberg, with the exception of Ermenegildo Zegna, which will hold Milan Fashion Week at 3:00 pm on Friday, January 15th, and Prada, which is scheduled to show on January 17th. There are few celebrities. MSGM, Tod’s and Sunnei will follow on January 16th, followed by A-Cold-Wall, Magliano and Les Hommes on January 19th.

Gucci, who made a big comeback at Milan Fashion Week Men’s last January and participated in the first digital edition in July, has now chosen to follow a different rhythm. Moschino also appeared on the July calendar, opting out for this season’s events and unveiling its menswear collection on Thursday, just before Milan’s Fashion Week officially takes place.

Philip Plain, Ermanno Scervino, Salvatore Ferragamo, Dsquared2 and Missoni have all disappeared from the program, most of them planning to unveil their menswear collection and womenswear alongside Giorgio Armani and Versace in February.

To make up for this spill, Camera Nazionale della Moda Italiana had no choice but to open a menswear calendar under new names, including several emerging brands both domestically and internationally. Therefore, 10 new labels will debut in Milan this season.

Two looks of the Nigerian brand Lagos Space Program-Instagram

In particular, the event will highlight the designs of young Africans, especially Nigerians, represented by three brands. The first Nigerian label on this season’s calendar, founded in 2014 by designer Adeju Thompson, is the Lagos Space Program, which emphasizes craftsmanship and sustainable fashion. The brand will include Faith Oluwajimi’s genderless label Bloke, founded in 2015, and Tokyo James, led by Nigerian-born British designer Ineyie Tokyo James.

The Lagos Space Program has the privilege of following Ermenegildo Zegna on Friday. The first day ends with a new project for Florentine designer Federico Claddy and star Nick Fouquet, an Italian who previously collaborated on the Rochas menswear collection.

Among other newcomers to the Milan calendar, K-Way and Solid Homme mentioned above are on par with Moldova-born Italian-based designer Dima Leu, who won the Who’s On Next Menswear category this year. Vade Retro, an emerging label founded in 2019 by a couple of Hannah Boyer and Antonio Dandrea. Dalpaos led by up-and-coming designer Nicola Dalpaos. Dhruv Kapoor, an Indian designer and entrepreneur based in New Delhi.

Other special activations are planned, with the exception of some physical presentations and parallel virtual events such as the Fashion Film Festival Milan, where Constanta Cavalliertro will attend Milan Fashion Week for the first time this season seven years ago. Is not … A selection of 220 movies from 58 countries.

The White Trade Fair in Milan will also be held to showcase 40 sustainable brands with either menswear or genderless products under the new concept of “WSN Fashion Reboot”. This edition of the trade fair will take place from January 16th to 18th and will debut in full digital format.

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Milan launches a radically slimmed-down edition of Fashion Week Men’s on Friday

Source link Milan launches a radically slimmed-down edition of Fashion Week Men’s on Friday

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