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Miniso expands internationally, opening 100th store from mid-October

The Chinese brand “Miniso” has been actively opening stores throughout Europe in the Covid-19 pandemic, so it opened its 100th store this month since it was released in mid-October.

Miniso has expanded internationally and opened its 100th store from mid-October. -Facebook: Miniso

Affordable Chinese retailers have opened their latest store in Madrid. This is the fourth retailer’s store to open in Spain this month alone. Spain is one of the fastest growing markets for Miniso, with 16 stores in major cities such as Barcelona, ​​Seville, Malaga and Granada. Prior to Madrid, we opened a base in the Canary Islands.

More openings are planned by the end of the year, with the surge in other European openings.

Vincent Fan, Vice President of International Business at Miniso, said:

“We look forward to welcoming you in London, Hungary, Iceland and Italy until the pandemic progresses.”

In fact, Miniso’s business partner Mirage Retail Group CEO Michelle Wittebean will soon open a new store, the third location in the Netherlands, in addition to the existing footprints of Eindhoven and Utrecht. intend to do something. Mirage Retail Group owns over 800 stores from a variety of successful brands such as Blokker, Big Bazar and Intertoys.

The company’s business in China is prospering as well. More recently, the company opened 54 stores a day ahead of its week-long vacation, Golden Week in China.

Miniso also operates a number of stores directly in Asia, Africa and the United States. Since October, we have opened more than 20 stores in these areas.Notable openings include 39 openingsth One in Los Angeles and one in the iconic Pacific Mall in New Delhi, India. In addition, the company plans to open new stores in Indonesia’s top tourist destinations before Christmas.

Asian retailers offer high quality fashion at low prices, along with a variety of household and consumer goods such as cosmetics, stationery, toys and kitchen utensils. About 80% of the products cost less than 10 euros (US $ 12).

Since opening its first store in Guangzhou in 2013, MINISO has opened more than 4,200 stores in more than 80 countries and territories in just seven years.

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Miniso expands internationally, opening 100th store from mid-October

Source link Miniso expands internationally, opening 100th store from mid-October

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