Minneapolis

Minnesota student athletes cash in on their brand under new NCAA rules

2021-12-05 08:59:46 –

The University of Minnesota basketball player Parker Fox sells personalized video screams for just $ 10. He started to support local businesses on Instagram. The 6’8 power forward also deals with campus restaurants to promote his name. “Tater tots with Parker Fox” will soon be on the Sally’s Saloon menu.

Fox said he has made more than 12 such transactions since July, earning nearly $ 10,000. Gophers Men’s Basketball Player is one of U’s dozens of student athletes who have been using the brand since the NCAA began to bring names, images and portraits (NIL) benefits to college athletes.

“It has helped me a lot in my personal savings,” said Parker, who holds a bachelor’s degree in sports marketing and is currently pursuing a master’s degree in sports management. “One day, the basketball bounce stops and you need a small amount of money in your bank account.”

College sports superstars such as U-wrestler Gable Steveson and the University of Connecticut female basketball player Page Bookers have been the focus of attention for top-dollar endorsement deals, but lesser-known athletes are also on social media. Signs, modeling, sports camps from influence. It’s the beginning of a new era for college athletes, who can earn money to pay their living expenses and build savings while learning valuable marketing skills that they can bring into their careers.

NCAA Breakthrough July 1st Policy As long as college athletes report transactions to the school, they can make money from a variety of services and activities.

In the United States, Gophers athletes signed a total of 150 NIL contracts between July 1st and November 8th, according to data obtained by Star Tribune. Soccer players accounted for about one-third of the deal.

Steveson, a U-wrestler and Olympic gold medalist Sign the most favorable contract Of Golden Gopher. After finishing his senior wrestling season in Minnesota, he will join the popular professional wrestling circuit WWE full-time. He will appear in WWE commercials and will benefit from his name, image and portrait during the final season at U.

Universities have supported athletes’ ambitions. Gophers football coach PJ Freck described the new NIL rules as “awesome” and said Twin Cities is “business-rich” for players to partner with. Men’s basketball coach Ben Johnson said he “that’s all.”

Universities can’t help athletes make deals, said Mike Wierzbicki, U Senior Associate Athlete Director. However, the college’s track and field club has invited consultants to teach student athletes about contracts, financial literacy, and other topics that can help navigate transactions.

According to Wierzbicki, the department provides athletes with professional photos to include in their online profiles, tagging athletes with posts from college social media accounts to increase name awareness.

St. Thomas University Help the athlete Create a social media profile to better understand NIL rules.

“It’s really name recognition and social follow-up,” Wierzbicki said. “Just because you are a start point guard or a start quarterback … does not necessarily mean that you are the most marketable student athlete.”

Emma Carpenter, a U female golfer with 22,000 Instagram followers, said she signed a contract for her name, image and portrait in August. She promotes a golf rangefinder on Instagram to help estimate the shot distance from Pinned Golf and pays a sales commission.

However, Carpenter said he is careful to make too many deals, as some companies “try to take advantage of the naivety of many young athletes.” She also doesn’t want her social media account to be flooded with sponsored posts. Carpenter is studying broadcast journalism in the hope of becoming a sports caster and hopes that her social media will continue to be genuine.

“I want to see more images of long-lasting and transitioning to future careers,” she said.

Gophers Women’s Hockey Team goalkeeper Makayla Pahl said he hired a management team to help find deals while concentrating on sports and school. She has previously signed a contract with Next College Student Athlete, an organization that connects junior high school and high school athletes with college coaches. She will be paid $ 1,000 to make three short TikTok videos promoting the company.

“This is a big deal for me,” Pahl said. “My family, we didn’t grow up with a lot of money.”

Paul has time to work only during the summer, as most student athletes are busy with sports and classes all year round.

“The scholarships we get are paying rent, and otherwise we don’t have any more money,” Pahl said of student athletes. “It’s huge to be able to pay the price of our names, images and portraits, and honestly build you up for the rest of your life.”

U Men’s Hockey Forward Sammy Walker seized NIL’s opportunity to do what he always dreamed of: Start his own youth hockey camp.

Over 60 children first attended Sammy Walker Hockey Camp It was held in Richfield in August, according to Walker. They practiced drilling, playing games, team building, playing dodgeball, kickball, and going to a nearby water park while having fun on the ice. Registration for next year’s camp has already begun.

“I really don’t care about trying to sign a big back-door deal,” Walker said. “I think this is just a fun way to give back to the community and allow kids to go camping.

Luke Loewe, a guard for the men’s basketball team, is still looking for the right deal, but not necessarily basketball-related.Loewe Ambitious professional fisherman And he said he wanted to promote the fishing company as a big ten athlete.

“I want to combine the two I love bass fishing and basketball,” Loewe said. “If you have a marine shop or boat shop that wants to do NIL deals with me, I’m trying to buy a boat for the spring fishing season,” he laughed.

Athliance CEO Peter Schoenthal believes that NIL’s trading will bring long-term benefits to athletes. However, he urges colleges, businesses and players to be careful as it is not clear which transactions are allowed and which transactions may violate NCAA policies and even state law. The NCAA has asked Congress to develop a federal law that regulates transactions.

“This is a whole new space. We’ll be here forever for five months and in the Archetypal Old West,” said Schoenthal, who designed the software to help schools scrutinize athletes’ transactions. I am. “You don’t want to see [athletes] Use a place that leads you to participate in transactions that violate federal, state, or university-level rules for the benefit of someone else. “

Because at the end of the day, Schöntal said, “If someone gets confused, only student athletes will be disqualified.”

Minnesota student athletes cash in on their brand under new NCAA rules Source link Minnesota student athletes cash in on their brand under new NCAA rules

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