Business

My Pillow pulls ads from Fox News without agreeing to the network

My Pillow Inc, one of Fox News’ leading advertisers. Said he was pulling ads from the network after disagreements about the proposed commercial.

Mike Lindell said he made the decision after Fox News refused to carry out commercials related to his efforts to promote widespread fraud allegations in the 2020 presidential election. Security and election officials said there was no evidence of widespread fraud.

In a statement, Fox News said, “Given the level of experience Lindel has built a brand through advertising on the number one cable news network, he chose to suspend commercial time on Fox News. It’s a shame. “

Fox didn’t say if it blocked the ad.

Lindell said he wanted to cancel the ad as soon as possible and told the ad buyers to notify Fox News.

Lindel said he had asked the network to broadcast a commercial promoting a cyber symposium scheduled for livestreaming next month. Lindel said the commercial did not specifically mention the allegations of election fraud.But he said the symposium would prove that the 2020 elections were stolen by the then president.

Donald Trump

Through the operation of the election machine.

Fox news parents

fox Ltd

fox -0.24%

And the parent company of The Wall Street Journal

News Corporation

Share common ownership.

According to ad analytics firm iSpot.tv, MyPillow is one of Fox News’ major advertisers, alongside supplement company Balance of Nature and weight loss product provider Nutrisystem.

According to Lindel, My Pillow spent about $ 50 million on Fox News last year and about $ 19 million on network advertising so far this year.

Since the 2020 election, Lindel has emerged as one of the most prominent supporters of the unproven theory that the election was stolen from Mr. Trump by widespread fraud. Voting machine maker Dominion Voting Systems sued Lindel and My Pillow for defamation in February. Seeking damages of over $ 1.3 billion..He has Counterargument..

Fox News sued Voting machine company Smartmatic USA Corp.and Dominion voting system, Claims that network hosts and guests made defamatory on-air comments about the company’s products. Fox News has moved to dismiss both proceedings, saying that coverage of claims for election fraud is newsworthy and protected by the First Amendment.

Lindel said he was silent about his election claims. He had previously said that many retailers have stopped selling products from his pillow company since he began promoting fraudulent election claims. Some retailers say they dropped their products not because of politics but because of sluggish sales.

Write to Alexa Corse at alexa.corse@wsj.com And Benjamin Marine Benjamin.Mullin@wsj.com

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My Pillow pulls ads from Fox News without agreeing to the network

Source link My Pillow pulls ads from Fox News without agreeing to the network

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