This “industry leader partnership aims to drive a shift in the fashion industry to more sustainable practices.”
It is intended for Mytheresa’s “top clients” who are invited to participate in the program. You can do this through a dedicated web interface, upload information and offer prices for your favorite items.
Items will be shipped directly to Vestiaire Collective for quality and certification checks. Customers then don’t have to wait for the item to be resold like Vestiaire Collective, and receive immediate payment as Mytheresa store credits.
There is also a dedicated Mytheresa x Vestiaire Collective team to support customers throughout this process.
Second-hand goods are not resold on Mytheresa itself, but are sold through the Vestiaire Collective web store and app.
At this launch stage, there is a limit to what can be resold in handbags from the set list of about 20 luxury designer brands making grades for European customers.
However, the program needs to grow relatively quickly. “By the end of 2021, the two companies are committed to serving more Mytheresa customers and all product categories, including ready-made garments and a wide range of luxury brands.”
This is not the first resale move for a luxury retailer. FarfetchFor example, we previously added handbag resale. But Mytheresa said the initiative “shows for the first time that multi-brand luxury platforms will comprehensively embrace designer resale to enhance the transition to circulation as part of the fashion ecosystem.”
CEO Michael Kliger said: In addition, incorporating circularity into your business model can drive change in the fashion industry. We believe this program has great potential and we can’t wait to expand to more customers, categories and markets in the coming months. “
Fanny Moizant, President and Co-Founder of Vestiaire Collective, added: And we continue to work with brands and retailers to encourage their customers to embrace cyclical fashion by reselling clothes they no longer wear. ”
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Mytheresa Launches Massive Resale Linked with Vestiaire Collective
Source link Mytheresa Launches Massive Resale Linked with Vestiaire Collective