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Netflix and Shops: Online Store Offers Limited Edition Products

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Reuters

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June 11, 2021

Netflix Inc will launch an online store selling limited edition apparel, lifestyle products and collectibles based on Stranger Things, Rupin and other popular shows, the streaming giant said Thursday. ..

Reuters

Netflix.shop will be available in the US starting Thursday and will expand to other countries in the coming months, Netflix said in a blog post.

Video streaming pioneers are facing an increasing number of competitors offering their own streaming services for new movies and TV shows. In April, Netflix fell short of newcomer Wall Street expectations.

The online store provides Netflix with a new source of revenue and extends its product line beyond items sold through partners such as: the goal With Inc Walmart Co., Ltd.

The company said the products in the online shop will be “selected, high-quality apparel and lifestyle products.”

Items debuting this month include streetwear and action figures based on the anime series Yasuke and Eden, as well as apparel and ornaments inspired by the French crime thriller Lupine. The “Lupin” product was developed at the Louvre Museum.

In the future, we plan to release products based on the hit series “The Witcher” and “Stranger Things” and the Netflix logoware of Japanese fashion house BEAMS.

Netflix also created video games based on the shows Stranger Things and La Casa de Papel (Money Heist).

Netflix’s share price rose 0.4% to $ 487.72 in the afternoon trading on the Nasdaq.

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Netflix and Shops: Online Store Offers Limited Edition Products

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