Nashville-Davidson, Tennessee 2022-05-10 17:56:57 –
(NEXSTAR) – According to a note recently shared with employees, Netflix will be the latest streaming service offering ad-supported subscription plans.
Not so surprising.Netflix announced last month’s financial results First loss of subscribers For more than 10 years, the company’s stock has plummeted.Probably in addition to discussing Password sharing crackdownExecutives have hinted that Netflix may soon offer subscribers a cheap, ad-supported plan.
Other services like Hulu and Peacock offer similar plans, Disney + We are on track for a similar offering debut Later this year. Apple’s streaming service is ad-free and does not include promotions for its own content.
Netflix Commercials tested in 2018 – Instead, we call it video promotions that appear between episodes and movies, giving users the opportunity to opt out of them.
In a recent note to employees, executives said they are aiming to introduce a low-priced advertising support plan during the last quarter of 2022. The New York Times reported Tuesday. For those who share or borrow other people’s accounts, Netflix executives say they plan to start cracking down on password sharing at about the same time.
Netflix didn’t immediately respond to Nexstar’s request for comment.
Reed Hastings, CEO of Netflix, is not a fan of advertising and sees it as an obstacle to the entertainment the service provides.Hastings too Previously displayed password sharing As “what you have to learn to live together”.
While discussing quarterly financial results Hastings said Password sharing is believed to be causing “declining acquisition and slow growth” in addition to streaming competition. In a letter to shareholders last month, Netflix executives reported that more than 100 million households are using accounts from another household.
“This is a big opportunity because these households are already watching Netflix and enjoying our service.” Read the letter.. Executives also mentioned how Netflix is testing new features for monetizing password sharing.
In March, Netflix was “very popular” with features such as individual profiles and multiple streams available in the standard and premium plans, but “confusion about when and how Netflix can be shared.” “.
Two new features have been rolled out Members of Chile, Costa Rica and Peru said, “Members who share outside the home will be able to pay a little more and do so easily and safely.”
Earlier this year, Netflix Increased monthly subscription price All plans for the service to “continue to offer a wide variety of high quality entertainment options” in the United States.
The Associated Press contributed to this report.
Netflix could introduce ads later this year: report Source link Netflix could introduce ads later this year: report