Money

Netflix in a Race Against Time With Advertising

Say this much for Netflix—when they pivot, they don’t waste time.

Barely two months after the streaming giant first signaled its interest in launching an advertising supported tier of service, Netflix is moving fast. The Wall Street Journal reported earlier this week that the company has been talking with potential partners, with the front-runners being online ad titan Google and Comcast’s NBCUniversal. Netflix co-Chief Executive Officer Ted Sarandos confirmed these talks Thursday during an appearance at the Cannes Lions conference, one of the ad industry’s largest annual gatherings.

Netflix in a Race Against Time With Advertising Source link Netflix in a Race Against Time With Advertising

Back to top button