Nike is waging a full-scale war with the devil. The apparel company is Lil Nas X’s ““—At least for now.
On Wednesday, the US District Court in New York approved Nike’s request for a temporary detention order against MSCHF, an art group that worked with rappers to create “drops” of human-blooded sneakers. They used the Nike Air Max 97, which was modified for collaboration.
“Nike has filed a trademark infringement and dilution allegation against MSCHF today in connection with Satan Shoes,” Nike told CBS News in a statement Thursday. “There is no shared detail on the pending legal issues, but it has nothing to do with Lil Nas X or MSCHF. Satan shoes were manufactured without Nike’s approval or approval, and Nike is not involved in this project. It has nothing to do with it. ”
The court order states that Brooklyn-based institutions cannot implement any order. At a court hearing Thursday morning, MSCHF lawyers said most of the more than 600 pairs of shoes had already been shipped to individual consumers, arguing that this made Nike’s claim irrelevant.
A Nike lawyer said MSCHF had “some serious doubts” that it was able to ship and deliver all 665 pairs of shoes in the last few days. Lawyers, even if they had, argued that it would not rule out the “irreparable harm” caused by the shoes.
He argued that shipping shoes couldn’t eliminate the “post-sales confusion and delusions” experienced by Nike customers. According to Nike, MSCHF’s marketing and social media materials show Nike’s “swoosh” mark prominently and have no public disclaimer or association with Nike.
Nike said some customers are now boycotting the brand online because of its apparent relevance to Satan. The company wants MSCHF to stop all orders currently being transferred and recover them.
On Monday, 665 pairs of devil-themed sneakers sold for $ 1,018 and sold out in just one minute.Fans were able to enter give To win the 666th pair of shoes in the final, but lawyers said the raffle is currently pending.
At a court hearing, MSCHF stated that shoes are an art. This is a criticism of the collaboration culture, the criticism that “Nike collaborates with anyone.” The lawyer is a companion artwork ““Has had a great impact on society,” but did not lead to a proceeding.
MSCHF made a similar discussion in a statement with CBS News. “Heretics exist only in relation to the doctrine,” the company said. “Who does Nike censor one and not the other?”
MSCHF lawyers also argued that shoe buyers are sophisticated sneaker heads, don’t think they’re affiliated with Nike, and don’t intend to wear shoes in public, but rather exhibit them as art. did. Nike disputed this claim, pointing out an image of Miley Cyrus wearing sneakers. Instagram post To her 127 million followers.
The proceedings are ongoing, and MSCHF said it would no longer sell Satan’s shoes, adding that “there are no more shoes.”
Controversial sneakers condemned by countless conservative politicians and religious leaders feature a bronze pentagram, the number “666”, and a small amount of human blood obtained from the MSCHF team.
The price is a reference to the Bible passage Luke 10:18, which says, “I saw Satan fall like lightning from heaven.” The release coincided with the new song and music video for Lil Nas X’s “MONTERO (Call Me By Your Name),” a 21-year-old demon with a horn in honor of him. Try to seduce.Of his strange identity.
Earlier this week, Nike told CBS News that it wasn’t involved in the design and release of shoes with Grammy-winning artists and art collectives.
“We don’t support them,” the company said on Monday.
Late that day, NikeSwoosh claims to MSCHF that it violates the trademark and damages the brand.
The sneaker giant argued that shoes “probably cause confusion and dilution, creating a false link between MSCHF’s products and Nike,” and “a significant disruption and dilution has occurred in the market.” Claimed that there was already evidence of the launch of MSCHF’s Satan shoes based on the false belief that Nike approved or endorsed this product. ”
“As a direct and immediate result of MSCHF’s tort, Nike is likely to suffer, suffer, and / or suffer from its trademark, business reputation, and goodwill that cannot be compensated for in money.” The proceedings added. “Unless prohibited, MSCHF will continue to use Nike’s asserted mark and / or misleading similar marks, causing irreparable damage to Nike for which Nike does not have legally appropriate remedies. . ”
Born in Montero Lamar Hill, the rapper is not ashamed of the online disapproval, joke About going to court with Nike.
But he also Tweet It looked like a joke on Monday when the “repulsion” owed an “emotional sacrifice.”
“I try to cover it with humor, but it’s getting harder,” he said before promoting the song. “My anxiety is higher than ever.” Lil Nas X has not been nominated as a defendant in the proceedings.
In a statement on Thursday, MSCHF told CBS News that he “strongly believes in freedom of expression,” “more important than our abilities, and the abilities of other artists like us, going forward. We can continue our work for several years, “he added. .. “
“We look forward to working with Nike and the courts to resolve the case most quickly,” the company said.
Nike curbs orders for Lil Nas X’s “Satan Shoes” and blocks all sales
Source link Nike curbs orders for Lil Nas X’s “Satan Shoes” and blocks all sales