Justin Houston # 50 from Indianapolis Colts attempts to tackle during a match at Lucas Oil Stadium in Indianapolis, Indiana on December 20, 2020, while Deshaun Watson # 4 from the Houston Texans runs the ball. ..
Michael Hicky | Getty Images
Nike The Houston Texans quarterback, Deshaun Watson, has suspended support, the company told CNBC on Wednesday.
“We are deeply concerned about the disturbing allegations and have suspended Deshaun Watson. We will continue to monitor the situation closely,” Nike said in a statement.
The first woman to accuse Watson of sexual misconduct while receiving a private massage spoke Publicly on Tuesday.. Ashley Solis said she was suffering from “panic attacks, anxiety and depression” on suspicion of Watson’s sexual assault in March 2020. She asked Watson to be held accountable for his alleged behavior.
Watson and lawyer Rusty Hardin Denied Allegations are attributed to the failure of the blackmail attempt.National football league quarterbacks have been accused of sexual misconduct in proceedings Submitted by 22 women, All represented by lawyer Tony Buzbee.
And on April 2, Houston police tweeted that they had begun a criminal investigation after a complaint was filed against Watson.In trouble outside his field, Watson’s other supporters AppleThe Beats by Dre brand needs immediate attention. The Beats by Dre representative did not immediately respond to the request for comment.
As Nike’s response intensifies its claims to football stars, other brands may need to respond immediately, even if only partially.
Scott Rossnell, Academic Director of Columbia University’s Sport Management Program, said: “In these types of cases, it is clear that there is generally pressure to formally separate from the athlete. Some are likely to do so. Express concerns, but reiterate their beliefs in legal proceedings. Some people give out. “
Brand strategy expert Rosner has agreed to compare Watson’s troubles with former NFL star Michael Vick and current Pittsburgh Steelers star Ben Roethlisberger.
All top-notch NFL quarterbacks are at their best, but are hurt by out-of-field legal issues. But the brand’s reaction is different.
In Vic’s case, he was found guilty and convicted of his crimes. Therefore, supporters dropped him. But Roethlisberger 2009 And 2010.. He was not charged in either case, settlement With a victim who accused him of rape.
Pittsburgh Steelers quarterback Ben Roethlisberger # 7 passes the ball in the first quarter of the match against Indianapolis Colts in Heinzfield on December 27, 2020 in Pittsburgh, PA.
Joe Sargent | Getty Images
But brands, including Nike, Remained in Roethlisberger Despite the claim.Roethlisberger was interrupted 4 games If you violate the NFL’s personal course of conduct, Watson may face even if he avoids criminal accusations.
“It’s a good and fair question to ask,” Rosner said of the race that determines Watson’s situation with the brand.
“It is difficult to know the racial impact of this particular case or of Roethlisberger,” Roethner added. “But in general, I think race is a factor in whether it is considered consciously or unconsciously. That is a clear difference between the two cases. Whether it leads to different treatments. confirm.”
Watson, 25, plans to earn $ 10 million for next season.He signed a four-year extension $ 156 million (Guaranteed $ 73 million), from 2022, salaries for the season have increased to $ 35 million. He is represented by the agency Athletes First.
But the question is whether he is in Houston.Watson Requested a deal From the team before his legal issues began. Rosner said brands also need to take this into account.
If Watson, like Roethlisberger, overcomes his bad reputation and is traded to the more attractive, larger-market NFL clubs, the leaving brands could open the door to competition.
“Difficulty of Drops-Get points quickly in public opinion courts, but if the claims prove to be untrue, or if they aren’t proven, competitors raid and tell athletes: It’s possible to sign a deal that’s closed, so there’s a risk. “
However, Watson’s marketability was hit. And in a social media climate, Rosner said brands trying to maintain their support with Watson should be concerned about moving forward.
“As a brand, I will have some concerns about continuing the relationship,” Rosner said. “But at least you’re pausing all sorts of relationships and, at a minimum, giving a strong-language commentary.”
Nike suspends Deshaun Watson’s support for allegations of sexual misconduct
Source link Nike suspends Deshaun Watson’s support for allegations of sexual misconduct