September 14, 2021
Charlotte Tasset The brand’s spokesperson has left Nina Ricci, who confirmed with FashionNetwork.com. Since 2018, the executive has been the general manager of fashion and fragrance at the Spanish-owned couture house, founded in Paris in 1932. Puig Group since 1998.
No details have been provided as to the reason for her departure, and her next destination remains unknown. Tacet raises its historic yet flag in less than four years, especially thanks to its bold decision to confide, including a year and a half that had to deal with the turmoil caused by the Covid-19 pandemic. I was able to bring the house back into the limelight.Brand creative direction Lucemi Botter When Lisi Herrebrugh When she arrived in 2018. A young Dutch design duo, completely unknown at the time, had just won the Hyeres Festival Grand Prize for the menswear brand Botter.
Due to seasonal issues, they succeeded in breathing new life into Nina Ricci with a chic, fun and fresh colorful collection, updating some of the house’s signature works such as the Cloche Hat. Most importantly, the couple was able to bring the brand into the 21st century with a simple, perfectly constructed and detailed contemporary design.
Their next presentation will be shown online in video at 2:30 pm on October 1st. The pair has already adopted this format in the last two seasons due to the coronavirus pandemic and chose to investigate this format again in the spring / summer of 2022.
Tasset has also developed a home position and moved to a more accessible version of luxury goods and a highly digitized sales model. This is also a shift that means the closure of the flagship store on Avenue Montaigne in Paris.
Prior to joining Nina Ricci, an executive with a degree from EDHEC Business School in France, she was a leader in womenswear, beauty, lingerie and kids for nine years. Printemps, A period of support for the implementation of department store relocation strategies with the aim of making department stores more luxurious.
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Nina Ricci General Manager Charlotte Tacet Leaves
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