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“Nissan Ambition 2030” was time for wishful thinking

Nissan has confirmed plans to invest JPY 2 trillion (US $ 17.65 billion) over the next five years to accelerate its electric vehicle development program. Like most major manufacturers, automakers want to launch a range of appliances over the next decade and get the relevant portion of their revenue from EVs.

As CEO Makoto Uchida explained on Monday as part of the “Nissan Ambition 2030,” we tried to implement all-solid-state batteries in three concept cars that seem to foresee the future lineup, while providing some degree of electrification. We plan to release 23 new cars. These include battery-powered “surf-out” lifestyle pickups, “max-out” sports convertibles, “chill-out” regular cars, and “hangout” adventure crossovers. All three seem to be just drafts of the car that Nissan wants to make in the end, but it’s feasible to boast of technology we’re not sure about. Hangouts, for example, feature a polygonal purple awning that oozes out of the roof of a vehicle in an impossible way.It lacked realism and it eventually became a central theme Nissan Ambition 2030 presentation broadcast on Monday..

Placed in front of a terrible CGI background, Uchida began with the announcement that Nissan is on track to lay the groundwork for progressive change. He then praised Nissan employees and said it was the people involved that allowed automakers to return to the black.Mr. Uchida said that the company’s staff provided further inspiration, but the reality is Nissan dismissed thousands of American workers in 2020 When Thousands more globally as part of the necessary restructuring..

It seems that the start is bad.

As the presentation continued, Uchida promised that all future decisions Nissan would make would be informed by environmentalism. Uchida said the company needs to make changes to combat the climate crisis, which is also described as “responding to irreversible changes.” Part 2 of the plan included a vague effort to improve social problems. But the resulting commitment seems to be working on everything from Nissan’s general example of widespread inequality to having too many older people in different Asian countries. It was weird, unfocused, and had nothing to do with electric cars. However, Uchida was determined that technological developments and the gradual implementation of artificial intelligence (which depends on the comprehensive term “mobility”) would fix everything.

Things came together in some way when the CEO hinted that transportation should be a social service available to everyone, not a personal product. It’s the usual Great Reset nonsense that I’ve seen many companies make a fuss lately. Here, a huge multinational company retains full ownership of the products it was selling to people with progressive support. The details of how this works remained ambiguous, but Uchida said the updated business model would appeal to socially and environmentally conscious “knowledgeable customers.” Hopefully, they ask the right questions about how this helps consumers, the actual environmental impact of the plan, or how confident executives are in achieving these goals. After praising not doing, they will be very happy with themselves.

From here, Nissan did what it had to do in the first place and overcame a verifiable legacy as an automobile manufacturer (/ ˈôdōˌmākər / noun: a person who manufactures and sells automobiles). But the whole presentation is already “irreversible.” With a nonsense buffet about the evolution of the industry and the business isn’t working on it.

The next few minutes of Nissan Ambition 2030 were a bunch of industry buzz. It was all about a variety of social journeys that not only empower, but also help provide mobility on a scale previously unrealized. Electrification will be completely democratized! The economy circulates! Carbon will be completely neutral! This kind of story is often misleading or completely meaningless, so my heart went black until the CEO finally started talking about certain denominations and cars that Nissan might one day produce. ..

A related point is that automakers are aiming to double their spending to 2 trillion yen by 2026 and launch 23 new electric vehicles by 2030. Fifteen of them are said to be pure EVs.Of the brand e-Power hybrid system It will appear more regularly in future lineups and is reportedly striving to implement all-solid-state battery technology.

Nissan (and Infiniti) hopes that electric vehicles (including hybrid vehicles) will account for more than 75% of total European sales by the year ending March 2027. Similarly, we are targeting at least 55% in Japan and over 40% in China within the same period. However, the United States, which remains an important market for brands, is not expected to have 40% EV sales until 2031.

“The role of companies in responding to the needs of society is increasing,” said Mr. Uchida. “With Nissan Ambition 2030, we are driving a new era of electrification, advancing technologies to reduce carbon dioxide emissions, and pursuing new business opportunities. Nissan is truly needed by our customers and society. I want to transform into a sustainable company. “

But in reality, while automakers plan to rely primarily on hybrid cars for consumer sales, they’re taking a more cautious footprint left by Toyota, which spends a lot of money on developing battery technology. I’m following. That said, with the help of their partners, Nissan will expand its commitment to annual battery capacity by pledged 130GWh hours worldwide (by 2030). Uchida also said he plans to start using all-solid-state batteries, which offer double the energy density and improved reliability at low cost by 2029.

“Battery cost reductions will dramatically change the dynamics of EV pricing,” said COO Ashwani Gupta. “We are redefining the role of the car.”

It is said that further savings have been realized by the electrification (meaning automation) of Nissan’s production equipment. Uchida argued that when combined with alternative energy solutions, CO2 emissions per plant could be reduced by 40% by 2030 (compared to 2019 levels). And all of this is complemented by Nissan developing a comprehensive EV charging system that networks your entire home with your car, extending your home more than the independent means of transportation you park in front of you. Become. Nissan revealed that it would be a relevant aspect of future products, but connectivity did not receive much direct attention during the presentation. The only other thing described in detail was the battery recycling planned by the car manufacturer. This is definitely necessary if EVs are mainstream and manufacturers are planning to keep their commitment to the environment.

Nissan concludes the new concept (pictured throughout the article) of sharing a pile of components that can help reduce production costs. However, it is said that this is not a limitation, as the planned platform is designed with all-solid-state batteries in mind. The company says this will be more versatile than any vehicle architecture we’ve ever seen, showing that Surf-Out, Max-Out, and Hang-Out are virtually parked next to each other. I tried to emphasize this.

I understand that Nissan (actually most car makers) feels they need to devote themselves to progressive tech terms to seduce investors, but people are tired of it. Things like this get a lot of praise online, but whenever I ask about a mobility program, almost everyone I talk to in the physical realm rolls their eyes. Nissan has a well-balanced lineup, producing several models that exceed the price. Maintaining that aspect of the business must remain the focus of all presentations and plots while trying to navigate the world of tomorrow. Automakers (every automaker) actually plant one foot before it becomes capricious for an hour about what the world should be and what role it should play in reshaping society. It’s great to see.

Unfortunately, we see Nissan doing the same thing as the majority of its rivals. To promote these programs in cashing customer data, discussing ways to change business models and lower the priority of direct ownership, and expanding outbound financial commitments driven by electrification. I want to spend a lot of money. It’s best if you can separate the EV from the rest. However, the industry will lose the ability to stick to vague environmental promises on the business side that people may find unpalatable. The worst part is how long before the industry’s commitment needs to be made. By 2030, you probably don’t remember what Nissan and other manufacturers said it was trying to do, and I tend to think it’s due to specifications.

Recall that they said that 2020 would be like eight years ago when the industry as a whole was teasing the idea that self-driving cars would normalize. At that time, I also heard complaints that EVs would reach the same economic level as internal combustion engine vehicles by 2025, and sales would increase sharply. Unless we count the large incentives thrown by government agencies, we are not yet there and the goalposts are gradually moving to 2030. The presentation was certainly terrible. But it’s a thing of the past that the industry has started talking seriously with its customers, rather than creating a constantly changing fantasy to appeal to investors and obscure some of the unwanted aspects of updated business plans. ..

[Images: Nissan]

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"Nissan Ambition 2030" was time for wishful thinking

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