Florence, South Carolina 2021-10-14 18:38:50 –
Myrtle Beach, South Carolina (WBTW) — Many hotels along the Grand Strand have booked much of this past summer.
And after such a big summer season, the Myrtle Beach Area Chamber of Commerce says it’s a good time for the hospitality industry to invest.
Karen Riaudan, President and CEO of the Myrtle Beach Area Chamber of Commerce, said: “People, to ensure we have staff to provide great customer service to our visitors. But also products. So it may not be the situation where we can build a brand new hotel like some people do. But they are fresh because they are refurbishing the product and constantly refurbishing it. “
The crew is building a 25-story dual-brand Marriott Tower on the corner of 21st Avenue North and Ocean Boulevard. This will be done next year.
“Full restaurant and courtyard,” said John Farr, president of Strand Hospitality, who is involved in the project. “There is an outdoor pool. Pool bar, pool activity. So it will really be a full service resort.”
The developer wants to build two other hotels towards the south side of the boulevard. Meanwhile, the crew is building a parking lot at Westgate Resort near 3rd Avenue South.
“If we have this kind of demand, we need a new product to meet that demand,” says Riodan. “So we think it’s really exciting. Customers are always looking for new products.”
Riodan added that Myrtle Beach is still seeing strong autumn tourist numbers as Grand Strand becomes a more year-round destination, even after summer.
“It’s really a plan,” said Riodan. “There is a really important business reason for that. It allows us to have a really stable workforce. This allows us to maintain the economy all year round.”
The latest weekly data available shows that hotels in the area are almost 60% full. One group of friends prefers to visit when they are not too busy.
“They stop at every red light and don’t go through the two red lights before they pass,” said Vivian Williams, who is visiting from Spartanberg.
The Chamber of Commerce said many weekend festivals and events have benefited the locals and helped maintain the number of tourists.
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Ocean Boulevard sees growth amid high demand from tourists Source link Ocean Boulevard sees growth amid high demand from tourists