Olympic broadcasters curb sexualized images of female athletes – Honolulu, Hawaii

Honolulu, Hawaii 2021-07-30 16:16:02 –

Tokyo >> At the Olympic Games, which aims to set the highest standards of television, the director of the Tokyo Olympic Games is trying to expel the overly sexual image of female athletes.

“Sports appeal, not sex appeal” is one of the mantras that Olympic officials are promoting to reach gender equality on stadiums and screens.

“In our interview, we can’t see some of the things we’ve seen in the past in detail and close-ups of body parts,” said Yiannis Exarchos, CEO of the Olympic Broadcasting Services.

This can be difficult with state-of-the-art technology for shooting skimpy sports such as beach volleyball, gymnastics, swimming, and trucks, where female athletes lack uniforms.

German gymnasts sent a message to uniforms that they believed to abuse sexuality by competing in Tokyo wearing unitards that covered their ankles.

There was a stronger protest this month away from the Olympics. At a beach handball event in Europe, a Norwegian woman refused to play with bikini bottoms and wanted to wear shorts that were in close contact with her skin instead. They were fined for violating the dress code.

The International Olympic Committee does not control this type of regulation for individual sports, but it does OBS and controls the broadcast output from Tokyo to the world.

“What we can do is prevent our coverage from highlighting or picking up what people are wearing in a particular way,” Exarchos said.

To achieve this, the IOC has updated its Depiction Guidelines to direct all Olympic sports and their rights holders to a “gender equal and fair” broadcast of the event. The advice reconstructs or removes “Don’t unnecessarily focus on appearance, clothing, or intimate body parts”, “To respect athlete integrity … Wardrobe dysfunction” That is included.

The goal of the Olympics goes beyond ending the sexual image, Exarchos said.

More women and mixed gender events are participating in the Olympic program and are scheduled to be more prominent. The women’s final will be played in volleyball and team handball after the men’s final.

“Our media hasn’t done everything we can,” Exarchos said, advocating progress over the last 15 years. “This needs to be frank and open among ourselves.”

This is the theme of the Tokyo Olympics, and while sharing the stage with the person in charge of the Olympic broadcast on Monday, the gender equality adviser was critical of the Japanese media.

“Gender is really biased,” said Naoko Imoto, who swam in Japan at the 1996 Atlanta Olympics and now works for UNICEF, the United Nations children’s rights agency.

“Many of the channels consider female athletes (as) girls, wives, or mothers, not pure athletes,” she said. “Most of them really pay attention to their appearance … they are beautiful or sexy.”

The Tokyo Olympics are positioned as an opportunity to promote change in Japanese society and embrace diversity. Mr. Imoto said he hopes that Japanese media and sports officials will discuss “standards of depiction” after the competition.

“It’s powerful and beautiful, but it’s not just women. It’s an athlete,” Imoto said.

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