Omaha’s Retail Aware helping keep retailers’ shelves stocked – Omaha, Nebraska

Omaha, Nebraska 2021-10-13 07:37:40 –

Omaha, Nebraska (KMTV) — Product shortages continue to grow and demand remains, but global supply chain bottlenecks raise prices and leave retail shelves empty.

However, Omaha Retail Aware Helping retailers stay ahead of the curve.

Retail Aware was founded in 2018. The company uses in-store sensors to track product activity in retail stores in real time. Retail Aware’s analytics platform is currently being adopted by clients around the world.

“We help brands and retailers measure product displays and in-store media in real time,” said Keith Fix, co-founder and CEO of Retail Aware. “We give them real-time insights into understanding” Is the product available? Where do the sales come from? It actually gives them the big picture to understand what’s happening on the shelves. “

The services they provide are more important than ever, as supply chain problems are caused by pandemics, high demand and labor shortages.

“This ultimately created a perfect storm, with product delays and empty shelves,” says Fix. “I think one of my favorites the client told me is that it’s no longer enough to get a rearview mirror. No reports needed. It’s happening with cardiac monitoring and the retail industry as a whole. I need a live pulse of that. “

By following that “live pulse”, it’s much easier to plan ahead, keep up with the products, and provide data on which products are most active in the store and why.

Omaha’s Retail Aware helping keep retailers’ shelves stocked Source link Omaha’s Retail Aware helping keep retailers’ shelves stocked

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