Pair Eyewear, a specialist in Direct-to-Consumer (DTC) eyewear, has taken the first step towards a physical store in collaboration with local supermarket chain Hy-Vee.
The pair eyewear kiosk, which opens its first kiosk at the new Grimes Hivie in Grimes, Iowa, offers a hybrid shopping experience. Customers can try on the frame directly and then place both prescription and non-prescription orders, which will be shipped to their home within 5-7 business days.
“Introducing PairEyewear to Hy-Vee customers brings diversity and value to the shopping experience through this hybrid model,” said Randy Edeker, Chairman, CEO and President of Hy-Vee in the release. “By combining the in-store format with Pair’s e-commerce platform, we can create a unique and convenient experience for our customers.”
Founded in 2017, Pair Eyewear offers prescription and non-prescription optical glasses, sunglasses and blue light glasses for adults and children. Branded customers can personalize the base frame of their eyeglasses using one of a variety of “top frames” that are magnetically attached to the base. In other words, you can switch styles in seconds. The pair currently offers over 1,000 top frames, including a collaborative design with Harry Potter. Marvel, NHL, and MLB, Among other brands.
Digital native retailers, which completed a Series A round of $ 12 million in in-store financing earlier this year, take advantage of the wide range of trends in the DTC brand partnering with bigbox chains for partnerships. doing. It is considered mutually beneficial for many retailers in the wake of a catastrophic year. The DTC brand is given the opportunity to create physical touchpoints with customers, but it can also increase the traffic of larger, traditional chains involved in collaboration.
With annual sales of $ 11 billion, Hivie currently operates more than 280 retail stores across Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota, Minnesota and Wisconsin.
The supermarket chain plans to open more than 12 pair eyewear kiosks across eight state regions by the end of next year.
Copyright © 2021FashionNetwork.com All rights reserved.
Pair eyewear to debut in physical stores in partnership with Hy-Vee
Source link Pair eyewear to debut in physical stores in partnership with Hy-Vee