Panama City, FL –
WILKES-BARRE, ALZERNE COUNTY (WBRE 28 / WYOU 22 EYEWITNESS NEWS) – It was a special day for all of us at Eyewitness News.
Perry Sook, the founder of our parent company, Nexstar Media Group, visited our stations on Thursday.
Mr. Sook was here to talk about our continued efforts to support our local communities.
Sook’s visit comes a week after the company scored “Founder’s day of mutual aid”, the 25th anniversary of the day Perry Sook founded Nexstar here in northeastern Pennsylvania. A day in which Nexstar employees from across the country volunteer in their communities. Sook’s message on Thursday? Nexstar relies on local.
“We have always strived to be more local to try to be better today than yesterday,” said Sook.
And that’s the main thing according to Sook. Sook sort of returned Thursday to northeastern Pennsylvania, the birthplace of Nexstar. He met up with Eyewitness News staff, people he says are the very foundation of Nexstar.
Nexstar first purchased WYOU-TV in 1996 and two years later WBRE-TV. Today, Nexstar Media Group continues to grow with over 12,000 employees working at 199 stations across the country.
And just this year, Nexstar launched Nation News, a national news program based in Chicago.
“We are committed to making News Nation a 24/7 national wired news network, much like the ones you see on air, but unlike the ones you see today, our focus is on entirely on the absence of bias. Just tell the facts and tell both sides of the story, ”Sook said.
His efforts have not gone unnoticed, winning numerous national media awards and being recognized for Nexstar’s commitment to local communities. Sook says that no matter how small Nexstar is, he stays focused on his mission.
“One day we looked up and said ‘wow, we’re the biggest group.’ Our goal is to increase our service to the local community, ”said Sook.
And Sook admits that the COVID-19 pandemic has posed and continues to present unprecedented challenges to media, including television stations.
“I mean during the pandemic it’s absolutely obvious that our communities depended on us for the news. Where to go for inoculations. What was the current threat level? Levels in our local communities that varied from community to community, ”Sook said.
So where does the television industry go from here?
“I think our core business will be the same as in 1996. Providing relevant local information to our community and helping local businesses grow. Now technology has definitely changed the way we do business in 25 years. It has not changed our core mission. I don’t think that will ever change for Nexstar, ”Sook said.
Sook says Nexstar Media Group has and always will be local.
Nexstar Media Group founder Perry Sook celebrates 25 years, highlights serving local communities Source link Nexstar Media Group founder Perry Sook celebrates 25 years, highlights serving local communities