Tampa, Florida 2021-11-26 20:41:29 –
The National Retail Federation expects more than 158 million Americans to shop this weekend. But waiting in long lines, camping overnight, and fighting a lot may be a thing of the past for Black Friday shoppers.
Ali Besharat, an associate professor at the University of Denver and an expert in consumer insights, said:
Like many things, he said holiday shopping was online.
“In the last two years or so of pandemics, the number of people coming and going in physical stores has decreased, and online shopping has actually increased significantly. And many consumers these days are more comfortable and online than going to physical stores. I feel like I’m dependent on shopping, “he explained.
Prior to the pandemic, many customers lined up early to win door buster sales and other limited-time deals.
“The ease and convenience of mobile shopping allows shoppers to actually receive the same type of doorbuster price they see in stores,” said Sherry Cohan, an associate professor of fashion business management programs at the Fashion Institute of Technology. I was able to do it. “
Kohan has been working in the retail industry for over 30 years. It seems that the shopping season is getting longer.
“Black Friday habits have changed over the years, including retailers starting to offer promotions sooner, so shoppers start earlier,” she said. “There have been many changes in the way consumers buy.”
While changes in shopping behavior began before the pandemic, COVID-19 caused major changes.
“E-commerce is expected to exceed $ 200 billion this year, and one of the main drivers of e-commerce is mobile purchases,” says Kohan.
This year, staffing was a major challenge for physical stores.
“The challenge for retailers is to solve the staffing problems that are happening all over the United States today. At the same time, we don’t know how many people will appear when it comes to social distance and many other negatives. We go with Black Friday as a shopping day, so we may have decided to close many stores altogether, “says Besharat.
Whether people buy new TVs or shiny kitchen appliances online or in stores, Kohan says the holiday shopping tradition continues.
“Shoppers love the tradition of socializing and shopping on Black Friday. Something that was missed a lot last year,” she said.
Pandemic accelerates changing Black Friday habits Source link Pandemic accelerates changing Black Friday habits