Washington, District of Columbia 2021-06-16 16:19:25 –
June 16, 2021
Thousands of people look to online crowdfunding to meet their needs during the first few months of the pandemic, when communities are locked down, jobs are lost, PPE is scarce, and store shelves are cleared. I turned to.
However, a new University of Washington analysis of requests and donations to the popular crowdfunding site GoFundMe, along with census data, shows significant inequality about where and how much money was donated.
A Research More than 175,000 COVID-19-related GoFundMe campaigns were found in the United States on June 15th at Social Science & Medicine, raising more than $ 416 million between January and July 2020. In return, than other communities with less resources.
In addition, researchers have found that the success of the campaign as a whole is difficult to achieve. About 43% of the campaign did not receive a single donation. Over 90% of the campaigns did not reach their goals.
Researchers say the study reveals the challenges inherent in online crowdfunding and the ability to strengthen existing socio-economic disparities.
“According to our research, COVID-19 affected the whole country, but the places that benefited most from crowdfunding were those that already had the most resources available,” said the lead author of the study. Says. Mark Igra, A graduate student in sociology at the University of Washington.
Some results may not be surprising from an economic point of view (people in wealthy communities may have more money to donate to charity), but researchers say He says the results highlight other factors that contribute to the success of the campaign. For example, people in well-educated communities are more likely to use existing social networks to raise money. On the other hand, in less educated communities, needs can be greater, but residents have less connections with wealthy donors and less campaigns. the goal.
Other recent studies have investigated Online crowdfunding specific to medical needs, Campaigns are common, but often fail in communities that lack medical resources and insurance coverage. This study is considered to be the first study to investigate the impact of online crowdfunding and its inequality as a broader crisis response.
In considering COVID-19-related funding campaigns that address pandemic-related needs such as unemployment and food and rent needs, researchers were part of the GoFundMe program, which provides matching funds to businesses. Eliminates campaigns. 164,000 campaigns to organize. Due to the difficulty of obtaining demographic data about crowdfunding users, researchers analyzed campaign data at the county level and used US census data to compare it with other county-level socio-economic characteristics. In their findings:
- The median goal for the campaign was $ 5,000, the median donation was two times, and the fundraising was only $ 65.
- The top 1% of the campaign received almost a quarter of all the money raised.
- As COVID-19 cases and unemployment increased in different communities, more funding campaigns were created in higher education and income level communities.
- A county where 35% of residents graduate from college can expect about 50% more campaigns than a county where only 12% graduate.
- County with a median income of $ 130,000 or more raises nearly $ 150 million, almost three times as much as a county with a median income of $ 19,000 to $ 47,000, despite having about the same population. Did.
- A keyword search for GoFundMe campaign requests found that identifying business and medical needs resulted in more donations than campaigns that referred to personal financial needs.
Whether it’s a celebrity-linked campaign or a fast-growing, high-profile campaign, GoFundMe’s approach to highlighting and promoting a particular campaign means success means success, researchers say. Stated.
Co-author Nora KenworthyAn associate professor of nursing and health research at the University of Washington, Bothell, shows who can harness resources in times of crisis, and the nature of online crowdfunding as a social media platform exacerbates crisis dynamics. I said I would let you.
“During the pandemic, there was a lot of talk about the community supporting the community, but we need to ask where, for whom, and who is left behind,” Kenworthy said. “The more we rely on social media platforms to shape the reaction of our community, the less we can see where it isn’t being helped or who isn’t.”
The authors point out that crowdfunding does not mean that it does not serve a valuable purpose. Kenworthy said there are more signs that “more structural solutions should not be avoided,” such as government-run programs that allow crowdfunding to throw more nets than can cover.
“The basic needs of people’s health and well-being should not depend on such unpredictable sources of funding. Ours for what people should have, regardless of their success in crowdfunding. A common commitment really matters, “says Igra. “It’s good that people are helping, but I can’t see people who aren’t.”
The study was funded by the National Science Foundation, the Center for Demographics and Ecology, University of Washington, and the School of Nursing and Health Research at Bothell, University of Washington. Additional co-authors were Cadence Luchesinger of the Faculty of Health Services at UW and Jin-Kyu Jung of the Interdisciplinary Arts and Sciences Department at UW Bothell.
Pandemic-era crowdfunding more common, successful in affluent communities Source link Pandemic-era crowdfunding more common, successful in affluent communities